Brand Strategist

This position has been filled - Job#: 453364919

Job Summary

Position Overview

FleishmanHillard is a leading global communications firm, specializing in public relations, public affairs, marketing communications, social media and creative content. FH delivers on the power of true, reflecting the firm’s high values and unique ability to guide clients through a world demanding unprecedented authenticity and transparency.

FleishmanHillard is a leading global communications firm, specializing in public relations, public affairs, marketing communications, social media and creative content. FH delivers on the power of true, reflecting the firm’s high values and unique ability to guide clients through a world demanding unprecedented authenticity and transparency.

FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives. We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.

Responsibilities

• Analyze business situations and audience needs and perceptions to create breakthrough brand positioning strategies.
• Help conduct primary audience research, brand audits and competitive reviews to develop insights capable of inspiring creative branding ideas.
• Help develop persuasive recommendations and rationale so clients understand and fully embrace strategic recommendations.
• Create and edit compelling, succinct and high-quality written content including core messages, value propositions, positioning statements, elevator pitches, mission/vision/values and corporate narratives.
• Participate and co-facilitate Branding Workshops with internal FH teams and clients.
• Collaborate with our creative team on brand expression assignments – including visual identity, strategic use of color, naming and production of brand books, guidelines and applications across channels.
• Work closely with senior leaders to play an integral role in business development and marketing efforts by proactively recommending prospective clients to pursue and ways to grow client relationships.
• Support branding team in agency thought leadership and reputation-building efforts.
• Help invent, test and evaluate new branding tools and techniques on agency and client initiatives.
• Lead, mentor and cross-train junior team members in branding skills from diverse practice groups.
• Work with project managers to forecast, plan and manage workflow and team financials.

Qualifications

• A minimum of 8 years of branding-related experience. Prior agency experience a plus.
• Ability to synthesize and simplify complex information to spot patterns and opportunities others overlook.
• Superior writing skills, with a talent for crafting stories and telling them simply and persuasively.
• Energetic creative spirit with a self-starter attitude.
• Strong presentation and interpersonal skills and a knack for guiding teams to decisions.
• A talent for forming strong points of view and motivating others to adopt them.
• Ability to work collaboratively and effectively across teams, offices and cultures.
• A natural curiosity about innovation, organizational psychology and human behavior.