Senior Manager Talent & Influencer
This position has been filled - Job#: 453364939
Matter, Edelman Sports & Entertainment Marketing
New York, NY
Administration/Management
Posted/Updated: 01/29/18
New York, NY
Administration/Management
Posted/Updated: 01/29/18
Job Summary
Description
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
Responsibilities
- Strategically identify talent and influencers for brand campaigns and programs, in a way that helps maximize ROI and will hit brand KPIs.
- Negotiation with talent and influencers for campaigns and brand programs.
- Campaign management and execution, which includes ongoing communication between client, brand teams, and talent, ensuring deadlines are hit, deliverables are completed, etc.
- Create client-facing case studies and wrap-up reports after completing brand campaigns and activations, which include any relevant metrics. Offer qualitative and quantitative rationale for influencer campaign performance.
- Manage existing relationships within the digital influencer community (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.) Consistently fielding and building pitch decks for potential new business opportunities and existing agency cliental
- Educates UEG colleagues and sister agencies on the latest news within the digital influencer landscape
- Assist in the creation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
- In conjunction with internal partners and agencies, contribute content ideas that can express appropriate key brand messaging points in ways that can resonate with the targeted consumer and demographic
- Provides client service administration including preparing client status and activity reports, attending meetings and conference calls and compiling competitor coverage
- Serves as Project Manager on accounts who will handle financial forecasting, budget parameters, OOP spending, PO submission, SAG-related paperwork, job codes and ensuring all invoices are paid in a timely matter
- Stays up to date with emerging technologies, trends and influencers
Basic Qualifications
- A bachelor’s degree in a relevant field from an accredited college or university
- At least 4 years’ relevant agency experience
- Understands key client information including business strategy, industry issues, products and services, key customers and competitors
- Excellent writing and communications skills with attention to detail
- Experience identifying and securing influencers for brand campaigns
- Social Media Maven – You’re on top of trends and plugged into the digital community
- Exceptional knowledge about not only top tier influencers, but also emerging talent and YouTube channels on the rise
- Strong relationships with talent and influencer representatives.
- Ability to think creatively on your feet and take initiative to improve or create effective processes
- Solid knowledge of industry-leading digital analytics platforms and can navigate with ease
- Demonstrates strong work ethic and the ability to provide quality work to clients and teams
- Strong interpersonal, organizational and written and oral communications skills
- Thrive in a fast-paced environment
About Us United Entertainment Group (UEG) is a global entertainment, sports and lifestyle agency. It creates breakthrough, award-winning marketing and communications campaigns by partnering with the people, properties and platforms that shape pop culture. UEG has worked with hundreds of FORTUNE 500 companies, A-list celebrities, professional athletes and media properties, and serves brands seeking to engage consumers through talent, film, TV, music and sports platforms. These include ASICS, AT&T, Bose, Bridgestone, eBay, Evian, Frito Lay, JCPenney, Kellogg’s, Shell, Speedo, Starbucks, TD Ameritrade, Yum! Brands (KFC and Pizza Hut) and many others. Formed in 2007, UEG is a joint venture with Founder/President/CEO Jarrod Moses, Edelman parent company DJE Holdings and Hollywood powerhouse United Talent Agency. For more information, visit uegworldwide.com, UEG’s official Facebook page or @UnitedEntGroup on Twitter.
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