Email Marketing/Web Design Manager
This position has been filled - Job#: 453365304
Pebble Beach, CA
Administration/Management
Posted/Updated: 02/14/18
Job Summary
Pebble Beach Company
Stunningly situated on California’s Monterey Peninsula, Pebble Beach Resorts is renowned the world over as a legendary place. For almost a century, we have offered our rich tradition of unparalleled accommodations, warm hospitality, expert service and spectacular recreation. Come enjoy a truly incredible experience, all in one spectacular corner of the world.
Web Design & Email Marketing Manager
Responsible for managing our email marketing platform. You will oversee the design, development and delivery of all marketing emails and be responsible for helping to grow our email list while maximizing conversion. This individual must be passionate, self-motivated, resourceful, and possess strong technical skills.
Essential Duties & Responsibilities
- Define, develop, and execute email marketing campaigns
- Provide an actionable plan for list management, email campaign project management, automated email triggered campaigns, email optimization, subject line testing and creative testing.
- Help define KPIs, reporting methods, and analyze campaign results and provide optimization recommendations to increase performance.
- ESP management and ensure optimal integration with all internal systems.
- Aid in defining customer segments and developing more personalized and engaging email templates.
- Partner closely with external resort teams on promotional campaigns.
- Manage 3rd party relationship with email service provider including strategic planning sessions, day-to-day operations, delivery management, testing, reporting and optimization.
- Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate and reporting campaign results.
- Constantly monitor and evaluate new and innovative email trends and best practices.
Qualifications
- 5 - 8 years’ experience required in email marketing
- Extensive technical project management involving multiple vendors and stakeholders
- Strong working knowledge of HTML, HTML Tables, CSS
- Strong working knowledge of ESP’s (Silverpop or similar)
- Hands on experience working with a CDN, and Content Management Systems (e.g. Drupal, Joomla, WordPress)
- Adobe Creative Suite experience and software required
- Affinity for Pebble Beach and/or golf
- Proven ability to work in a fast-paced environment and manage multiple tasks with strict deadlines
- Meticulous attention to detail
- Experience with luxury brands and graphic design a plus
- Bachelors or technical degree
Physical Requirements
Ability to sit for long periods of time. Repetitive hand use.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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