Manager Copywriting Digital Brand Commerce

This position has been filled - Job#: 453365327

Job Summary

Purpose:

We are looking for a Manager Copywriting to join our Creative Services team based in Boston. Are you ready to join an ever-changing and dynamic department that never knows a dull moment? As a creative writer, you know how to pick the right words to form the perfect sentence. Your words move, inspire, inform, trigger and convert people to buy Reebok. And not just in English… your text is translatable for all around the world.

Key Responsibilities:

Write copy that excites, informs, intrigues, converts, dazzles and always represents the brand in a suitable way

Work cross functionally to Interpret and ensure adherence to the brand voice as established by creative leads

Write clear translation briefs, explaining the objective and meaning of your copy so you can be certain your concept is rolled out consistently around the world

Oversee and participate in the creative process from concept and strategy to visualization and final execution

Craft website content copy for landing pages, advertising, direct mail, flyers and email campaigns for acquisition and retention marketing, ad copy, paid social and then some

Proactively identify existing copy writing gaps, additional opportunities, and ways to improve copy

Interpret business needs and translate to meaningful copy within brand guidelines

Key Relationships:

Designers, from concept to execution

Producers and project managers

Category brand managers to obtain information and assure one clear tone and message cross-channel

All the different departments that brief you on projects, like CRM, User Experience, Content Team, Customer Support, Marketing Activations, SEO, digital brand marketing, etc.

External translations agency

Knowledge Skills and Abilities:

University degree with 3-5 years of professional experience as a Copywriter within a creative agency or environment

Experience creating and managing content strategy for eCommerce and aligning content with other consumer touch points

Strong portfolio that demonstrates your expertise and attention to detail

Understanding of SEO and persuasive writing

You’ve worked with brands before and can follow and maintain guidelines

Perfect English written skills, both in grammar and in style

Experience developing successful concepts and working in collaborative multi-functional teams

Ability to write deep meaningful editorial copy content a plus

The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.