Associate Brand Manager

This position has been filled - Job#: 453365357

Job Summary

Works w/supervisor managing specific brand products from initial concept, developing business & product strategies, analyzing financial goals of project and working with sales & marketing to bring product to market. Works w/PDT for scheduling/production as well as external parties on weekly basis providing product strategy/sales discussions. This position encompasses development/implementation of business plans, product line profitability, analysis/evaluation of product marketplace& new product opportunities.

"This position will work closely with our domestic & international vendors & distributors. Must be bilingual in English & Mandarin in order to effectively communicate with such vendors & distributors & carry out essential job functions.”

DUTIES:   Implements business objectives in conjunction w/production team, managing process of Scoping, Business Case, initial Development with R&D & Creative, & Post-Mortem analysis. Works w/Product Development executing the full product development production.   Manages timing/implementation of products associated with License. Manages relationship w/Licensor. Creates brand presentations for internal/external partners.  Develops short term/long term plans for specific Brand based on history, market trends, competition/UDC product portfolio. Creates business plan, including product concept/design direction. Responsible for P&L of brand. Works w/Product Manager to reach  goals. Responsible for keeping company partners up-to-date w/developments. Works w/Product Management team incorporating concepts from Brand to Product Development for production. Recommends, communicates, & coordinates launch strategies/calendars, product promotions, creative product directions, etc. Works within UDC & produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends; takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction. Provides direction into Marketing/Advertising/Promotions/PR campaigns in line w/corporate strategies and initiatives. Attends meetings / Trade Shows to communicate product plans and strategies. Develops website strategy to review /Marketing for direction and execution. In conjunction w/packaging team/external parties, develops ways to best display/promote product for consumers of varying distribution channels.

EDUCATION:  BA w/emphasis in  Business/Marketing/Product Development. 3 + in product marketing/development.

KNOWLEDGE:  Retail/Hobby/Entertainment knowledge. Proficiency in: MS Office/Project/SharePoint