Director, Social Media Marketing
World Wrestling Entertainment, Inc.
Stamford
Administration/Management
Posted/Updated: 07/27/18
Stamford
Administration/Management
Posted/Updated: 07/27/18
Job Summary
The Director of Social Media Marketing is responsible for the strategy, development and execution of content-based multiplatform marketing campaigns focused on the WWE Network subscription service. Seated at a cross-section of digital-social content and marketing teams, this integral role will drive new paths for awareness and conversion for WWE’s OTT business.
Key Responsibilities:
- Lead the creative, content-focused marketing strategy on WWE’s ad-supported platforms to maximize organic traffic and conversion to WWE Network
- Devise and manage a calendar of new, recurring content campaigns of varying sizes and frequency, including specific initiative-based campaigns around tentpole events
- Leverage and collaborate with multi-departmental resources to guide and oversee execution of content productions
- Find opportunities to optimize parallel productions within team and drive incremental conversion
- Track and exploit new features and products across platforms to create compelling, innovative content-oriented campaigns
- Analyze user and consumption data to maximize opportunities to convert
- Evaluate, generate, and lead region-specific campaigns in priority markets
- Partner with Data Analytics division to provide weekly, monthly, and quarterly reports to demonstrate success
Qualifications:
- 10+ years of experience in content marketing or social media marketing
- Influential thinker and impeccable communicator of ideas
- Proven track record of delivering success via organic content on social and digital platforms
- Passion for emerging media trends and technology, especially social platform products
- Deep understanding of digital and social media metrics
- Expert presentation skills
- Extraordinary project management capabilities
- Start-up mentality with the poise of a seasoned media executive
- Familiarity with OTT media distribution a plus
- Working knowledge of topline video production tenets, a plus
- Knowledge of WWE TV shows, talent and storylines a plus
- Bachelor’s degree
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