Digital Marketing Associate

Meet Billy Casper Golf:

We are the largest domestic Golf Course Management Company. We pride ourselves on being innovative partners, evolving the golf experience at our 150+ golf clubs. We respect the tradition of golf while challenging the status quo. Our headquarters in Reston, Virginia is home to our support office, including our dynamic Sales and Marketing department. We are the lucky team that gets to talk to people about the game they love – GOLF – and grow revenue for our clients at the same time. Join us as we lead the industry and change the game.

The Job:

This Digital Marketing Associate (MA) reports to the Director of Integrated Marketing supporting email and social media marketing. The MA uses our ESP – Watson Marketing Cloud – to communicate with over 2 million golfers! The MA will work closely with a team of Associates supporting the portfolio of golf courses to achieve budgeted revenue and profitability goals.

But enough about us, let’s talk about YOU:

You are strong in account and campaign management. You are organized and can handle managing multiple brands (golf clubs). You love to understand consumer trends and what drives behaviors. You’re comfortable executing a plan and measuring results to make data-driven decisions. You know your way around email, design and social media tools to implement multi-channel campaigns. You thrive working on a team and utilizing cross department skill sets and data to optimize revenue.

Your Strengths:

• Increasing email automation / workflows in Watson Campaign Automation (WCA) (formerly Silverpop)
• Managing and building various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
• Using data to identify new opportunities to communicate with customers based on behavior or attributes
• A/B testing, measuring results and optimizing nurture tracks 
• Well versed in social media campaigns – organic and paid 
• Converting leads to customers 
• Extracting data from WCA and other data sources to analyze results 
• Perform daily WCA maintenance and ensure queries are set up that enhance list management
• Minimizing list decay and unsubscribes while increasing email metrics