Manager, Marketing & Creative Services

This position has been filled - Job#: 453368795

Job Summary

Key Responsibilities:

Collaborate on the development and lead the execution of annual tournament Marketing Plans for multiple tournaments
Lead the creative development of, and storytelling behind tournament specific and Events sales materials and collateral.
Lead the design and ongoing management of ancillary elements such as on-site branding/signage, video display content, tickets/hospitality credentials, tournament guides and promotional tools
Liaise with internal creative services to maximize resources and deliverables within Golf and its properties
Support Tournament Directors in management of marketing & PR budgets for each event, including spend, attendee and revenue forecasting, and track against yearly targets and other strategics
Advance forward-thinking initiatives designed to expand equity of and revenue for professional tournaments and stakeholders (title sponsors, sanctioning bodies, event owners, charitable partners, etc)
Participate in the development of actionable insights that form our marketing strategy, including primary and secondary research, market intelligence, evolving digital and mobile behavior, knowledge of the competitive landscape