Director of Public & Media Relations
This position has been filled - Job#: 453373348
University (FL)
Southeast Region
Administration/Management
Posted/Updated: 11/13/18
Southeast Region
Administration/Management
Posted/Updated: 11/13/18
Job Summary
The Office of Marketing & Communications seeks a Director of Public & Media Relations. This role will serve as the master storyteller for the university through two primary means: public relations and media relations.
The successful candidate will be expected to:
- Create relationships and procedures internally and externally to collect stories about the community and strategically use that content to tell the story
- Act as spokesperson on a variety of issues and topics, as assigned
- Effectively pitch stories and multimedia packages to secure placements in traditional and new media, with emphasis on high-impact national and international news media
- Foster relationships with key local, national and international members of the press to better facilitate earned media opportunities for the institution
- Provide both outbound and inbound media relations support including, but not limited to: inquiry response, pitch development and execution, and story coordination
- Support the Office through the development of editorial calendars, campaign planning and execution, and production management
- Draft, edit, and manage the development of communications materials for both traditional and digital channels
- Support the creation and editing of press releases, success stories, bylined articles, white papers, Power Points, blogs and both email and print newsletters
- Collaborate with departments to build, maintain, and grow contact list to be used in marketing, outreach, and information notices
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