Manager, Digital Marketing

This position has been filled - Job#: 453375733

  Western Franchise
  West Region
  Administration/Management
  Posted/Updated: 02/14/19

Job Summary

Job Summary:

The Manager, Digital Marketing is responsible for our digital visibility and marketing content on our websites and apps.

This position will work closely with analytics, creative, ticket and corporate sales to ensure internal needs are being met while reaching our target audiences with relevant content that drives our brands, tickets sales and corporate partnership fulfillment.


Tasks and Responsibilities:

  • Help develop, manage and execute digital marketing programs, promotions and campaigns for digital channels to include: online advertising, website management, mobile, email and other initiatives as approved by senior management.
  • Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.
  • Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns.
  • Work with various internal clients, develop emails that achieve positive results including improving open rates, sales efforts and brand awareness.
  • Assist in copy writing, editing and proofreading copy for: email, website, and app.
  • Support the Marketing Team in maintaining the brand standards.
  • Other duties will be assigned


Knowledge, Skill and Ability:

  • Must have ability to handle multiple tasks and meet tight deadlines on a continual basis.
  • Excellent verbal, written and communication skills.
  • A natural curiosity about technology as well as a creative and risk-taking mentality.
  • Ability and willingness to execute strategy to tactical level.
  • Demonstrates ability to manage budgets.
  • Demonstrates ability to be creative in both content development and problem solving.
  • Game day/night attendance at home games (41+) plus weekends and evenings relevant to the NHL season and other events required.
  • Education and Formal Training:Bachelor’s Degree in Marketing, Communications, Design or related field required.Experience:
  • 2-3 years of experience creating web design and content within a content management system.
  • Knowledge of and experience with content management systems. MLBAM experience a plus.
  • Material and Equipment Used:Office equipment


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