Digital Marketing Manager

This position has been filled - Job#: 453376324

Job Summary

Digital Marketing Manager, University Athletics Department 
Where Excellence Meets PurposeThe University  is among the top research universities and academic medical centers in the nation, and one of the largest private employers.
 

Job Responsibilities:

• Leverage email marketing to generate revenue, effectively communicate pertinent information about Athletics and improve customer retention/engagement
• Develop, manage and execute the digital marketing programs, promotions and campaigns for all channels including online advertising, website management, mobile, email and other initiatives
• Collaborate with various units to develop emails that achieve positive results including open/click-through rates, conversions and database growth
• Develop and execute strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, lead generation, ticket sales and fan engagement
• Work together with internal creative services team to build a portfolio of graphic and video content  
• Assist in copy writing, editing and proofreading copy for email and website 
• Improve and maintain ongoing dashboards and reports that monitor digital advertising, marketing performance and provide actionable insights to drive ticket sales revenue 
• Create and distribute surveys to identify what data is necessary to amplify our service delivery and work with team to acquire and utilize

Skills:

• Meticulous attention to detail and ability to multi-task in fast-paced environment 
• Have a date-centric, revenue-minded approach to improve marketing efforts 
• A natural curiosity about technology as well as a creative mentality

Qualifications:

• Bachelor’s degree from an accredited college or university with a major coursework in Marketing, Market Research, Business, Communication, or a related field
• 2+ years’ experience with email marketing, digital strategy, database marketing and/or analytics
• Proficiency in Adobe Photoshop, Google Analytics and/or HTML coding preferred