Intern - Cross Cultural Marketing

This position has been filled - Job#: 453376524

  MLB Franchise
  Central Region
  Sports Internship
  Posted/Updated: 03/04/19

Job Summary


Summary  

The Intern of Cross Cultural Marketing will work directly with the Manager of Cross Cultural Marketing and the MLB Team Baseball Club Marketing team to assist in development and execution of marketing initiatives that target cross cultural markets by building brand awareness and affinity for the MLB Team Baseball Club – with the ultimate goal of increasing our diverse fan base, driving ticket sales, merchandise sales, and venue services sales.


Responsibilities

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Other duties may be assigned.
  • Assist in the development and execution of marketing initiatives that drive cross cultural consumer engagement
  • Engage with internal and external partners to ensure the completion of marketing objectives across all business functions
  • Help introduce and strengthen the Brewers brand among cross cultural market audiences
  • Compile and manage databases through outreach, registration and participation programs
  • Support with cross cultural-related communications
  • Help maintain a Cross Cultural Marketing calendar, coordinating with internal departments to ensure all organizational goals and programs are executed with proper timing
  • Monitor social media on the Spanish-language accounts of the MLB Team
  • Presence at events and activities geared toward enhancing awareness with diverse markets, connecting the Brewers organization with future fans and customers
  • Coordinate Community Night game day elements, events, and promotions
  • QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Understanding of and exposure to U.S. and non-U.S. communities and cultures preferred
  • Spanish-language fluency
  • Passionate, self-starter with strong project management skills and cultural fluency
  • Possess high standards, great attention to detail, and ease at working within a fast-paced environment
  • Strong organizational and writing skills

 Education and/or Experience

  • Candidates must be currently enrolled or a recent graduate from an accredited college or university pursuing a Marketing, Communications or related field degree preferred. 
  • Computer Skills
  •  To perform the job successfully, an individual should have knowledge of Microsoft office software including Word, Excel, PowerPoint, Access, Outlook, and Internet Explorer.     
  • Language Skills                                                
  • Ability to effectively communicate information and respond to questions from groups of managers, clients, customers, and the general public.            
  • Mathematical Skills                                                     
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 
  • Reasoning Ability    
  •  Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.                                    

 



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