Digital and Social Media Director
This position has been filled - Job#: 453377062
In this role, you will be responsible for developing and managing digital strategies, messaging and social media content through a wide variety of platforms; using strong interpersonal skills to support collaboration and content development across diverse teams; and reviewing key performance metrics to inform creation of effective and engaging content.
The Digital & Social Media Director will collaborate with Marketing and Sales leadership to create content, determine which platform is best suited to each message and maintain brand consistency across platforms to achieve the team's objectives for awareness, engagement, and revenue as well as reflect the culture.
This unique role to help build a major league property and establish the core identity of a major league brand from the earliest stages is a once-in-a-lifetime and career-defining opportunity.
Are You Someone That:
Enjoys clearly and concisely telling a story in an engaging way?
Continually learns new things and can think conceptually and analytically at the same time?
Has the ability to develop strategy while also remaining hands-on with respect executing strategies and performing routine tasks?
Is a mix of a problem-solving scientist and creative wordsmith/designer with a healthy understanding of diverse audiences?
Understands that the digital world never sleeps and timely messaging is essential to success?
Maintains and protects brand standards and guidelines to ensure the brand is consistently adapted across all content, corporate partner programs and guest experiences?
Efficiently streamlines the development and delivery of creative ideas to support effective marketing strategies?
Understands the need to partner with (and support) revenue-generating departments?
Designs compelling narratives through content creation?
Identifies challenges and develops innovative, creative solutions?
Is agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization?
Works well within in a collaborative, team-driven, and goal-based environment?
Understands that crafting a great product sometimes takes long hours and doesn’t always happen during the regular business day?
Help establish a clearly defined “social voice” for digital communication strategy
Develop and execute digital and social media strategy across diverse platforms
Review and share analytics and insights for all social media platforms with actionable suggestions to increase growth, engagement, new followers and revenue
Partner with Marketing Leadership to understand business goals, consult on strategies and produce creative ideas and content to achieve annual and long-term revenue and profitability growth targets
Maintain brand consistency and support brand strategy throughout all marketing materials
Work across departments to produce timely, engaging and innovative content
Professional experience developing and implementing creative digital and social media strategies that consistently meet or exceed strategic objectives
A passion for bringing brand strategies and stories to life and demonstrated understanding of how to use analytical data to drive content and campaign decisions
Demonstrated ability to communicate effectively using a variety of media with diverse audiences
Demonstrated knowledge and understanding of current digital and social platforms, rules of engagement and emerging trends
Enjoy being challenged and have a desire to craft creative solutions to emerging needs
Strong knowledge of current technologies and commitment to remain up to date with industry best practices and emerging technologies
Strong work ethic with an eye for detail
High ability to exercise sound judgement and discretion
A commitment to diversity and inclusion both internally and externally
The ability to prioritize workload to manage time and tasks
Demonstrated ability to meet strategic deadlines in a dynamic environment
Prior sports and entertainment industry experience a plus, but not required
English language proficiency is essential and Spanish/English bilingual skills are a plus. Additional languages – even better
Bachelor’s Degree required
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