Director, Direct to Consumer Merchandising

Job Summary

About the Position

The Director, DTC Merchandising will be responsible for all aspects of the direct to consumer merchandising, including owning the strategy through execution for both league and team-level merchandise assortments, e-commerce and stadium merchandising and DTC operations. This candidate will have a proven track record as a self-starter, and will build, lead and mentor a results-oriented, high-performing team of professionals who will work collaboratively across the team and league to deliver exceptional results for the organization.

What you will do

• Develop the overall merchandising strategy across direct to consumer for e-commerce and stadium merchandising.
• Oversee all product development and sourcing activities at both the league and team level.
• Define and own all merchandise operations, including the e-commerce website, back-office systems, venue merchandise operations, inventory planning, marketing and promotions.
• Work closely with the football operations team to develop and execute “on-field” merchandise strategies and tactics to ensure each team has the proper merchandise and gear.
• Develop key merchandise and operational relationships and partnerships.
• Drive innovation in the direct to consumer merchandise selling space, including omnichannel opportunities.
• Oversee budgets and deliver against key performance metrics.

How You Will Be Measured

• Merchandise sales across key selling channels.
• Delivering against key merchandise needs at the league and team level.
• Contribution to key revenue lines and delivery of the overall business plan.

What you will bring

• 7-10 years of fan-based merchandise development/selling experience with an emphasis on consumer e-commerce and event merchandising.
• Expertise in the sports and/or entertainment industries.
• BA/BS required.
• Understanding of the overall product lifecycle.
• Detailed assortment planning, product development and merchandising.
• Ability to lead while managing complexity and ambiguity, understanding business challenges and creating forward-thinking solutions.
• Expertise in marketing and digital technology, and overall knowledge of the sports-entertainment and media landscape.
• Specific success increasing revenue and generating brand energy.
• Ability to work well with multiple stakeholders across the company, agency and client organizations.
• Demonstrated leadership skills, including stakeholder/relationship management and a strong executive presence.