Communications Assistant/Social Media

Job Summary

DUTIES AND RESPONSIBILITIES:

•  Work closely with Director of Communications to monitor and manage social media as it directly relates to Communications Department’s involvement with the players and coaches.
• Develop and conduct social media training for players and coaches throughout the year.
• Generate daily reports for the Communications Department and management on social media posts from players and coaches that are relevant to the team’s image and messaging.
• Evaluate and troubleshoot issues and concerns as it relates to the players’ social media efforts to fans and media.
• Implement social media best practices policy to provide guidance and counsel to players on social media as it relates to the NFL Team.
• Assist the Communications Department in developing a strategic social media plan to maximize positive outreach to the fans, media and community.
• Create and develop social and digital media plans to support and maximize positive outreach to the community and media from a players’ perspective.
• Represent the Communications Department at in-house social and digital media department meetings to ensure the proper messaging of internal communication.
• Collaborate with the Community Relations Manager to provide guidance and social media awareness to ensure publicity for all events involving NFL Team players, coaches and staff at charitable events.
• Assist Personnel Department with projects and analysis relating to perspective players and free agents on the specific player’s social media presence and their platforms.
• Maintain and uphold the standards and policies of the organization in alignment with the organization’s best practices.
• Foster positive relationships with local organizations to enhance the social media connection between the NFL Team and influencers.

EDUCATION, TRAINING AND EXPERIENCE:

• Minimum 5 years of communications and/or social media experience required.
• Bachelor’s degree in communications, public relations, English, sports management or related field.
• Experience dealing and working with social media training with athletes on a professional sports team, collegiate athletic program, or sports agency is strongly preferred.
• Strong knowledge and proficiency in usage and monitoring of social media.
• Proficient in all social media platforms, including but not limited to: Twitter, Facebook, Instagram and Snapchat.
• Excellent communication and presentation skills.
• Organized, detail-oriented and a positive self-starter who works well with others.
• Excellent communication and written skills as well as the ability to effectively interface with top level executives.
• Ability to make decisions as it relates to the best interest of the organization.
• Demonstrated experience in managing social media that involves communications, public relations and media relations to advance the messaging and image of an organization.
• Ability to provide judgment and creative problem-solving skills.
• Strong organizational skills and ability to function in a fast-paced multi-tasking setting.