Coordinator, SDA Marketing
This position has been filled - Job#: 453378157
University (AZ)
West Region
Marketing/Events/Promotions
Posted/Updated: 04/19/19
West Region
Marketing/Events/Promotions
Posted/Updated: 04/19/19
Job Summary
Essential Duties
- Develops and executes promotional campaigns to drive affinity, attendance and revenue for Baseball and Women’s Soccer.
- Creates, executes, and analyzes marketing plans for assigned sport programs.
- Develops promotional materials and advertisements for assigned sport programs.
- Coordinates efforts with Ticket Sales and Operations to maximize ticket sales and drive revenue for assigned sport programs.
- Assists with promotional campaigns to drive affinity and attendance at non-ticketed sport programs.
- Work with Associate AD and athletic liason to the student body to drive attendance for assigned sport programs as well as non-ticketed sports.
- Creates email content for assigned sports.
- Develops and implements strategic marketing initiates across all sports to activate lead generation in the local community and engage the Sun Devil Athletics fan base.
- Increases media engagement through unique partnership opportunities with area corporations and advertisers.
- Coordinate trade agreements with local vendors under the direction of Director of Marketing and Assistant AD for Ticket Operations.
- Oversees Sun Devil Athletics Marketing Internship program, including the hiring, scheduling, training and performance of interns.
- Oversees the progress and development of graduate assistants to reach desired goals and milestones for assigned sport programs.
- Other duties as assigned.
Minimum Qualifications
- Bachelor's degree in a related field and three (3) years of experience in the program of assignment; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.Desired Qualifications
- Experience marketing college sports.
- Experience managing media relationships.
- Experience managing interns or other part time roles.
- Experience with grassroots and event marketing.
- Experience using Adobe Photoshop CC and InDesign CC a plus.
Working Environment
- Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (80%); required to stand for varying lengths of time and walk moderate distances to perform work (10%).
- May travel for meetings or events (5%).
- Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (5%).
- Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts
- Ability to clearly communicate verbally, read, write, see and hear to perform essential functions
- Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals
- Receives managerial review of objectives and outcomes from the Director of Marketing.
- May supervise graduate assistants and interns.
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