Analyst, Business Intelligence

  Lacrosse Team
  Southeast Region
  Sports Services
  Posted/Updated: 04/22/19

Job Summary


  • Develop a yearly business plan for this role and the ability to measure results.
  • Serve as the primary contact for all CRM, data integration, and other business intelligence and analytics vendors and/or service providers.·    
  • Spearhead data and business intelligence portfolio to provide guidance for all business units.
  • Lead and manage the strategic functions of email marketing, customer database, CRM, data acquisition, and analytics for the club.·         
  • Develop and support complex analytical processes and procedures to identify risks and opportunities in the origination and creation of product and product positioning.
  • Collaborate with all stakeholders to manage priorities on data initiatives. Lead the development, preparation, and distribution of the organization’s enterprise-wide reporting portfolio.
  • Work with departments to identify reporting needs and develop solutions, including dashboards and other reporting outputs, which provide real-time performance tracking to ranging levels of organizational leadership.
  • Design and conduct market and customer research and other in-depth studies to uncover key insights and influence organizational strategies and decision-making.
  • Oversee analytics to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns.·         
  • Develop ongoing training for key stakeholders and users of CRM system
  • Ensure data integrity across all systems
  • Other Duties to be defined.


  • Bachelor’s degree from an accredited college or university
  • Strong oral and written communication skills
  • Ability to work comfortably with Excel, Word, PowerPoint and Outlook


  • One to three (1 – 3) years of experience in business operations of a professional or college sports organization, preferably in marketing, sales or technology
  • Experience with a CRM system (ex., MS CRM) 
  • Working knowledge of HTML and SQL
  • Experience with database applications such as SQL 


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