Coordinator of Email Marketing

This position has been filled - Job#: 453378242

Job Summary

POSITION OVERVIEW

This position falls under the Business Intelligence department. In the role, you support database marketing and growth through daily email building and testing. Additionally, you will contribute to the creation and execution of our email and digital marketing strategy. You will work with internal departments including, marketing, creative services, digital, partnerships, sales, public relations, and ticket operations. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build and test dynamic, customer centric email campaigns; executing high volume on hard timelines while adhering to best-in-industry standards
• Support maintaining the Hornets master email calendar
• Assist department manager on marketing list segmentation, verify testing programs, utilize our third party Email Service Provider (ESP – Marketo), upload files, troubleshoot issues, etc.
• Assist in the creation of automated campaign work flows with Marketo and CRM
• Collaborate on initiatives to convert our database users into ticket purchasers and season tickets holders
• Conduct metric tracking and strategic evaluations of email marketing campaigns and share data internally (open/click rates, etc.)
• Stay current with evolving trends and technology
• Other duties as assigned by Manager

 REQUIRED SKILLS, EXPERIENCE, AND ABILITIES

• (To perform the job successfully, the candidate should demonstrate the following competencies to perform the essential functions of this job.)
• Bachelor's degree in Business, Statistics, Math, Marketing, Graphic Design or related field from an accredited college or university
• Ability to build and work within custom email templates using hand coded HTML
• Working knowledge and experience with Dreamweaver, Photoshop, In Design, Tableau and any CRM
• Quantitative skills with ability to identify and share insights
• Knowledge of customer experience and customer relationship management objectives and programs
• Maintains the highest level of confidentiality
• Presents self in professional manner and can interact with all levels of organization and outside contacts
• Social skills –listens to others, works well in a team environment
• Excellent communication skills including written and verbal; ability to present ideas clearly and concisely
• Planning and organizing, can prioritize work activities; uses time efficiently
• Detail Oriented
• Flexibility – adapts to change in the work environment
• Dependability – consistently at work on time, follows instructions, responds to manager’s instructions
• Strong computer skills – including all Microsoft Office software programs
• Available to work extended hours including nights, weekends, holidays
• Ability to attend company events