Community Lacrosse Relations Coordinator
This position has been filled - Job#: 453378573
National Lacrosse League
International
Sports Services
Posted/Updated: 05/06/19
International
Sports Services
Posted/Updated: 05/06/19
Job Summary
Overview
- Unique responsibilities with the team as it relates to the start-up of the company.
- Develop and coordinate community events and lacrosse promotions.
- Responsible for the overall strategy and execution of game day presentation.
Responsibilities Start Up Operations
- Develop plans for team Mascot creation
- Co-ordinate the selection of mascot
- Develop timeline and execution strategy for first dance team including
- Develop a promo/street team for community events to support ticket sales and initiatives
- Creating awareness of the team and game of lacrosse
- Develop strategies for engagement of fans in a new market to build brand equity
- Assess advertising needs for the team and develop advertising communication strategies
- Develop and coordinate plans for in game promotions
- Prepare an Influencers program and arrange for content creation from this to be used on social by those with high level of followers
- Coordinate special publicity events and promotions to introduce the team and game of lacrosse to market
- Coordinate game day media, press box and broadcast
Community Relations
- Develop a public and community relations strategy and budget for the launch of the new team
- Co-ordinate social strategy with public relations strategy
- Arrange for utilization of team events and community efforts to grow the brand andgame awareness in the market
- Develop and coordinate community events and promotions to support overall social and PR plan of the team
- Arrange for dance team and mascot to attend community events and create awareness of our brand and game
- Arrange for players to be in studio in market creating awareness of the team brand
- Create lacrosse teaching events and platforms to educate the market and fans
- Assist in the development of surveys, proposals and performance metrics
Game Operations
- Work directly with sponsorship department
- Plan and execute day of game scripting, host notes, promotions timelines
- Coordinate with floor manager and in game host for each home game
- Co-ordinate dance team for game day execution and timeline planning-
- Sideline in-house reporting
- Develop segments for halftime
- Coordinate statisticians, runners and interns
- Prepare game day credential requests, media kits, presentations and other materialas required
Qualifications & Requierments\
- Bachelor’s Degree in Communications, Media Relations or Public Relations
- Minimum 5 years work experience within sport specifically promotions, publicity andcommunications
- Minimum 1 year experience with National Lacrosse League, must include digital, public relations and game day operations experience
- Minimum 1 year experience in public relations and promotions with start-up of anew company
- Minimum 2 years sports broadcasting experience and be comfortable on camera inmedia, tv and on social media platforms
- Knowledge and skilled sports writing
- Must have experience in broadcasting and in game interviewing
- Graphic design experience
- Experience in SEO fundamentals
- Must have experience working in social media and digital PR
- Familiar with creation and execution of digital analytics reporting
- Must be able to work the lacrosse games of the team nights and weekends
- Working with the development and execution of a PR plan for a pre, during, and post season
- Experience in working with local media outlets
- Must be able to develop and execute a digital content plan for the start-up of a professional lacrosse team
- Must be living here or willing to relocate permanently for the job-
- Experience in developing and implementing a dance/promotions team
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