Community Lacrosse Relations Coordinator

This position has been filled - Job#: 453378573

  National Lacrosse League
  International
  Sports Services
  Posted/Updated: 05/06/19

Job Summary

Overview

  • Unique responsibilities with the team as it relates to the start-up of the company.
  • Develop and coordinate community events and lacrosse promotions.
  • Responsible for the overall strategy and execution of game day presentation.

Responsibilities Start Up Operations

  • Develop plans for team Mascot creation
  • Co-ordinate the selection of mascot
  • Develop timeline and execution strategy for first dance team including
  • Develop a promo/street team for community events to support ticket sales and initiatives
  • Creating awareness of the team and game of lacrosse
  • Develop strategies for engagement of fans in a new market to build brand equity
  • Assess advertising needs for the team and develop advertising communication strategies
  • Develop and coordinate plans for in game promotions
  • Prepare an Influencers program and arrange for content creation from this to be used on social by those with high level of followers
  • Coordinate special publicity events and promotions to introduce the team and game of lacrosse to market
  • Coordinate game day media, press box and broadcast

Community Relations

  • Develop a public and community relations strategy and budget for the launch of the new team 
  • Co-ordinate social strategy with public relations strategy
  • Arrange for utilization of team events and community efforts to grow the brand andgame awareness in the market
  • Develop and coordinate community events and promotions to support overall social and PR plan of the team
  • Arrange for dance team and mascot to attend community events and create awareness of our brand and game
  • Arrange for players to be in studio in market creating awareness of the team brand
  • Create lacrosse teaching events and platforms to educate the market and fans
  • Assist in the development of surveys, proposals and performance metrics

Game Operations

  • Work directly with sponsorship department
  • Plan and execute day of game scripting, host notes, promotions timelines
  • Coordinate with floor manager and in game host for each home game
  • Co-ordinate dance team for game day execution and timeline planning-
  • Sideline in-house reporting
  • Develop segments for halftime
  • Coordinate statisticians, runners and interns
  • Prepare game day credential requests, media kits, presentations and other materialas required

Qualifications & Requierments\

  • Bachelor’s Degree in Communications, Media Relations or Public Relations
  • Minimum 5 years work experience within sport specifically promotions, publicity andcommunications
  • Minimum 1 year experience with National Lacrosse League, must include digital, public relations and game day operations experience
  • Minimum 1 year experience in public relations and promotions with start-up of anew company
  • Minimum 2 years sports broadcasting experience and be comfortable on camera inmedia, tv and on social media platforms
  • Knowledge and skilled sports writing
  • Must have experience in broadcasting and in game interviewing
  • Graphic design experience
  • Experience in SEO fundamentals
  • Must have experience working in social media and digital PR
  • Familiar with creation and execution of digital analytics reporting
  • Must be able to work the lacrosse games of the team nights and weekends
  • Working with the development and execution of a PR plan for a pre, during, and post season
  • Experience in working with local media outlets
  • Must be able to develop and execute a digital content plan for the start-up of a professional lacrosse team
  • Must be living here or willing to relocate permanently for the job-
  • Experience in developing and implementing a dance/promotions team


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