Sports Marketing Associate

  University Athletics (NC)
  Southeast Region
  Posted/Updated: 05/14/19

Job Summary

Position Summary

  • Assist in the development, coordination and implementation of marketing plans for the intercollegiate sports programs.
  • Assists in overall revenue generation, game day atmosphere, branding and community outreach.


  • BA/BS recommended with a minimum of one year related experience at the collegiate or professional level suggested.

Knowledge, Skills, Ability

  • Excellent communication skills both oral and written.
  • Excellent interpersonal skills.
  • Demonstrate experience in marketing or sales.
  • Knowledge of conference and NCAA rules and regulations.
  • Proficiency in computer skills using Microsoft Word, Excel, Adobe PhotoShop or InDesign or a similar program.
  • Proficiency with social media.
  • Ability to work under minimal supervision while achieving established goals.
  • Ability and willingness to work evenings and weekends.
  • Valid driver license with good driving record; must be insurable.

Essential Functions

  • Manage, develop and implement all marketing and promotional efforts for assigned sports including student and community outreach, game day atmosphere and hospitality.
  • Assist in the implementation of marketing plans for football, men’s and women’s basketball.
  • Coordinate on-court/field, pre-game, half-time and post-game entertainment and music for various varsity sports programs.
  • Coordinate community outreach efforts to involve groups throughout the area.
  • Assist in the execution of corporate sponsorships contracts.
  • Assist in the development and growth of group sales campaign for various varsity sports programs.
  • Assist in the development and implementation of single game promotions to increase revenues.
  • Assist in the training of student and volunteer staff.
  • Coordinate game day planning and promotions for various varsity sports programs.
  • Work with the placement of multimedia advertising for various varsity sports programs.
  • Serve as the Donation Request Coordinator for the marketing department.
  • Assist in the development of printed materials.
  • Assist in the promotion of events and ticket packages via social media.

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