Sports Marketing Associate
This position has been filled - Job#: 453379035
University Athletics (NC)
Southeast Region
Marketing/Events/Promotions
Posted/Updated: 05/14/19
Southeast Region
Marketing/Events/Promotions
Posted/Updated: 05/14/19
Job Summary
Position Summary
- Assist in the development, coordination and implementation of marketing plans for the intercollegiate sports programs.
- Assists in overall revenue generation, game day atmosphere, branding and community outreach.
Qualifications
- BA/BS recommended with a minimum of one year related experience at the collegiate or professional level suggested.
Knowledge, Skills, Ability
- Excellent communication skills both oral and written.
- Excellent interpersonal skills.
- Demonstrate experience in marketing or sales.
- Knowledge of conference and NCAA rules and regulations.
- Proficiency in computer skills using Microsoft Word, Excel, Adobe PhotoShop or InDesign or a similar program.
- Proficiency with social media.
- Ability to work under minimal supervision while achieving established goals.
- Ability and willingness to work evenings and weekends.
- Valid driver license with good driving record; must be insurable.
Essential Functions
- Manage, develop and implement all marketing and promotional efforts for assigned sports including student and community outreach, game day atmosphere and hospitality.
- Assist in the implementation of marketing plans for football, men’s and women’s basketball.
- Coordinate on-court/field, pre-game, half-time and post-game entertainment and music for various varsity sports programs.
- Coordinate community outreach efforts to involve groups throughout the area.
- Assist in the execution of corporate sponsorships contracts.
- Assist in the development and growth of group sales campaign for various varsity sports programs.
- Assist in the development and implementation of single game promotions to increase revenues.
- Assist in the training of student and volunteer staff.
- Coordinate game day planning and promotions for various varsity sports programs.
- Work with the placement of multimedia advertising for various varsity sports programs.
- Serve as the Donation Request Coordinator for the marketing department.
- Assist in the development of printed materials.
- Assist in the promotion of events and ticket packages via social media.
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