Marketing Assistant (Internship - 10 months)

  University (NY)
  Northeast Region
  Sports Internship
  Posted/Updated: 05/16/19



Job Summary

Job Description
  • For students who earn credits through their institution or recent graduates looking for additional experience.
  • Focuses on the marketing process of a Power 5 conference school in the Conference.
  • The opportunity will be focused on the multiple sports that University Athletics supports through marketing, promotions, and ticket sales.
  • Given a sport focus to further develop their skills to achieve experience and growth in the field.
  • Students will learn about the sports marketing and advertising business.

Focus

  • Achieving attendance goals for both ticketed and non-ticketed sports.
  • Helping set the marketing and communication plan for the department. 
The Assignments
  • Create sports marketing plans for major ticketed sports and revenue generating sports.
  • Execute the plan as the secondary marketing contact for the sport. 
  • Achieve attendance and revenue goals for both ticketed and non-ticketed sports.
  • Develop the marketing and revenue generation plan for the department. 
  • Create, design and implement collateral marketing material and advertisements through graphic design work.
  • Implement plans and work as game producer or on-court/on-field director during game days.
  • Lead community engagement teams to grow attendance for the sport.
  • Maintain brand identity for University Athletics, coaching staffs and sports team.
  • Coordinate marketing efforts with athletic facilities & operations, sports communications and ticket sales.
  • Help manage undergraduate interns as part of our internship program.
  • Help manage Student & Fan Rewards, Student Ticketing, Promotional website and other fan engagement platforms.

Learning Experience 

  • Learn how to operate a marketing plan and campaign for a ticketed/revenue sport.
  • Engage in community engagement to grow attendance for the sport .
  • Learn to create brand identity for University Athletics, its coaches and sports team.
  • Attend sales meetings, coordinate marketing efforts with operations, sports communications and ticket sales.
Qualifications and Requirements
  • Demonstrate a proven track record in sales and building quality relationships. 
  • Candidate must be working toward an undergraduate or graduate degree from an accredited institution.
  • Personable phone demeanor and excellent customer service skills.
  • Effective communication skills.
  • Positive attitude and excellent work ethic
 
 


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