Marketing & Community Relations Manager

  Motor Speedway
  Southeast Region
  Administration/Management
  Posted/Updated: 05/16/19



Job Summary

Job Description
  • Support marketing operations by creating and programming all Raceway brand content and events, including community relations growth, non-race weekend events, race weekend activations and programming.
  • Other duties will include strategy ideation, segment market ticket offers and deals, script development, along with industry research reports.
  • Have a passion for marketing, fan engagement, creative marketing, sport promotions and teamwork.   
  • Review of applications will commence immediately and continue until position is filled.  
Responsibilities
  • Develop marketing calendar for events, messaging and ticket sales timeline.
  • Organize an consistent strategy to grow ticket sales, season ticket memberships and retain current members.
  • Create ticket packages and flash deals to target niche segmented markets.
  • Represent the Raceway as the lead for all initiatives and growth of the membership program.
  • Redevelop their Raceway Cares program into a successful and meaningful program.
  • Manage annual events to increase community involvement to grow Community Relations.
  • Create prospect events to recruit season ticket members, sponsorship clients and fans in general.
  • Race event weekends tasks to including Pre-race, victory lane hospitality, driver appearances, VIP experiences, Midway display, fan entertainment & youth activation. 
  • Maintain and operate marketing budget.
  • Assistance in execution of key NASCAR initiatives or platforms.
 Qualifications
  • Excellent understanding of marketing strategies.
  • Ability to think creatively and contribute new ideas.
  • A minimum of 2-5 years professional experience.
  • Strong communication and guest service skills
  • Excellent professionalism.
  • General knowledge of the Raceway & NASCAR preferred
  • Ability to work flexible hours with weekend availability


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