Digital Marketing Manager

  Southeastern Football Franchise (NFL)
  Southeast Region
  Administration/Management
  Posted/Updated: 05/16/19



Job Summary

Job Description

  • Full-time employee.
  • Responsible for managing effective use of our email marketing platform to develop effective outbound marketing and lead nurturing programs.
  • Works collaboratively across the company to develop and execute email marketing campaigns, create enewsletters, and build online lead generation forms.
  • Responsible for managing the email database and monitoring industry practices to track, analyze, and report results and make suggestions to  improve and refine our approach to drive business results.
  • Must have strong technical knowledge of email development and understanding of data collection policies, industry standards and digital trends.
  • Must be able to work in a fast-paced environment, while keeping organized and maintaining high standards in all efforts.
  • Must be able to work as part of a team or individually.
Job Responsibilities
  • Develop campaigns and executional tactics for promotional, trigger, lead nurture and related email campaigns.
  • Work with ticketing, marketing, and creative design departments to develop mobile- friendly email campaigns, landing pages and forms.
  • Identify target audience and develop segmentation, personalization, and testing strategies to drive fan engagement and meet email KPIs.
  • Develop and manage comprehensive campaign calendar to monitor frequency of contact and progression of messaging.
  • Manage email marketing production schedules to ensure flawless and on-time execution, and securing necessary approvals from all applicable stakeholders.
  • Monitor industry best practices, analyze campaign performance, and share learnings with key stakeholders to drive continuous improvement and to optimize plans going forward.
  • Manage internal email database and work with IT to ensure data synchronization with data warehouse and CRM.
  • Upgrade email templates using graphics, personalization and advanced features.
  • Creation and maintenance of various marketing and sponsored landing pages, related content, and 3rd party lead generation integrations on the teams website and other digital and mobile application channels.
  • Manage the marketing automation platform and relationship with vendor (Epsilon).
  • Serve as day-to-day liaison with the NFL Fan Centric Marketing team.
  • Proofread emails for clarity, grammar and spelling.
  • Ensure all links work and are trackable as required.
  • Maintain quality assurance and usability testing across all of the team's digital properties.
Qualifications
  • 2-4 years of professional work experience as an email marketing manager or digital marketing specialist.
  • Strong working knowledge of HTML.
  • Proficient in Adobe Creative Suite, including Dreamweaver and Photoshop.
  • Excellent editing and communication skills.
  • Exceptional project management skills with a proven track record in creating and maintaining a productive, collaborative environment.
  • Detail-oriented with strong organizational skills and ability to handle multiple projects simultaneously and to meet deadlines.
  • Polite, positive, self-starter who works well with others.
  • Passion for sports, football and digital marketing.
  • Above average computer skills and knowledge of Microsoft Office.
  • Experience with Epsilon Harmony email marketing platform and content management systems a plus
Requirements
  • Bachelors Degree in the field of Digital Media, Marketing, Communications or related and appropriate majors.
  • Must provide own transportation.
  • Must be willing and able to work non-traditional hours in non-traditional settings, including nights, weekends and holidays, as needed.


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