VP, Brand Strategy

Job Summary

Job Description

• Oversee the planning, development and execution of the company's brand strategy.
• Managing across product marketing, creative services, and digital marketing, working closely with Business Intelligence, PR/Communications and Social teams.
• Candidates must have exceptional leadership skills and big picture thinking with proven ability to execute and drive our brands.

Responsibilities

• Oversee execution of brand strategy that is in line with the Senior Leadership’s vision and directive.
• Oversee the planning, development and execution of the Teams’ marketing strategy and initiatives.
• Oversee and assist in the product development of each Team.
• Drive brand strategy by aligning with sales and profitability goals.
• Analysis of a wide range of information in great detail to gain a comprehensive context to advertising strategies.
• Strategic direction that will contribute toward increased business and stronger marketing strategies.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences.
• Manage day-to-day brand management, working with cross-functional teams, to ensure that all channels are integrated, cohesive and compelling and represent the brand objectives and revenue goals.
• Serve as an incubator of new ideas that are directed towards new audience development, and driving revenue opportunities.
• Hunger for staying on top of the trends and ‘headlines’ in the market and think through potential tie to brand strategy.
• Coaches team members to success and holds individuals accountable for achieving results.
• Articulates an inspiring vision for the future and establishes high performance expectations .
• Improves quality results by studying, evaluating, and redesigning processes.
• Translate marketing objectives into clear strategies.
• Oversee the promotion of products.
• Assist in pricing strategies and product placement

• BA/BS degree required.
• M.B.A highly desirable.
• Minimum of 10+ years of progressive consumer research, analytics, database/digital marketing and brand marketing experience.
• Fortune 500 or Agency experience building a brand desirable.
• The ability to frame strategic options and create a clear path forward is critical.
• Excellent interpersonal and communications skills with superior presentation skills required.
• Solid background in qualitative/quantitative research and marketing analytics.
• Outstanding morale and team-building skills.
• Proven staff leadership skills to effectively manage staff through development, empowerment, and motivation.
• Strong organizational skills and ability to delegate responsibility as needed.
• Ability to build and sustain collaborative relationships at multiple levels.
• Ability to think strategically, conceptually, and creatively with a strong vision for brand strategy.
• Flexibility to work extended and/or irregular hours, including nights, weekends and holidays, as required, in non-traditional settings.
• Must be able to sit for extended periods of time while working on a computer.
• Must be able to lift up to 20 pounds comfortably.