Social Media Coordinator
Southeastern Basketball Franchise
Southeast Region
Sports Services
Posted/Updated: 05/21/19
Southeast Region
Sports Services
Posted/Updated: 05/21/19
Job Summary
Job Description
- Assist the Social Media Manager on all social media platforms for the NBA Team, Spectrum Center and League.
- Assist in the development of new daily and long-term content opportunities.
- Track and record analytics for social accounts.
- Attend practices, shoot-arounds, games, arena events and other events to provide coverage for social media.
- Assume the lead role in helping develop and produce content for the League team.
- Develop relationships with players, coaches, front office staff and members of the medi.
- Be able to work across departments to assist in company-wide initiatives.
Duties and Responsibilities
- Assist in delivering day-to-day social media content on Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, and Weibo.
- Assist with day-to-day coverage of team and players (practice, interviews, shoot-around, warm-ups, postgame).
- Work with entire digital team to develop timely content relevant to current trends in social media and pop culture.
- Taking the lead on day-to-day Spectrum Center social media content on Facebook, Twitter and Instagram, while working with arena marketing department and concert promoters to craft unique and engaging content.
- Attend arena events (concerts, shows, etc.) in order to provide social media coverage.
- Lead organizational efforts in social media coverage of League team.
- Track and record analytics on all brands social media posts to determine content engagement, successes, impressions.
- Help create and plan unique content for ticket promotions to fit the social/digital space.
- Learn the social voice and tone of the organization to effectively communicate with fans, respond to inquiries and join in relevant online/digital conversations.
- Assist with international content development and creation for Weibo
Cut game highlights and additional television clips for social media . - Ability to develop positive relationships with players, coaches, front office staff and media members.
- Build strong working relationships with numerous internal departments in an effort to properly message certain initiatives to social followers.
Requirements
- Minimum of 1-2 years social media experience in a professional role or comparable Bachelor’s Degree from an accredited college or university in social media, journalism, English, public relations, or related field.
- Develop various forms of content across different platforms.
- Work with a wide variety of people and develop strong relationships.
- Able to multi-task under time constraints, meet deadlines and work within a fast-paced industry/environment.
- Well organized, attention to detail, and demonstrate an ability to handle multiple projects with minimal supervision.
- On-camera experience a plus.
- Assist in video and photo capturing.
- Experience in the Adobe Creative Cloud with experience in graphic design for social media a plus.
- Excellent communications skills.
- A self-starter who is resourceful and is an outstanding teammate.
- Ability to work irregular hours, including nights, weekends, holidays.
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