Director, Innovation Lab

This position has been filled - Job#: 453379400

  NBA Franchise
  Southeast Region
  Posted/Updated: 05/21/19

Job Summary

Key Responsibilities 

  • The Innovation Lab (IL) will consist of a group of cross departmental team members that formally meet once a week.
  • Reporting to the Vice President of Guest Experience, the Director, Innovation Lab (DIL) will be a critical leader and facilitator of the IL and will be responsible for keeping the work moving between IL work sessions.
  • The DIL must be a strategic/critical thinker, must have project management skills, and be capable of rapidly building prototypes that can be tested with guests.
  • This individual must be capable of working collaboratively and influencing without direct authority. 
  • Specifically, the DIL will be responsible for the following:  
  • Conduct cross industry research to identify new business/product opportunities, trends, and best practices
  • Conduct research/focus groups with customers to identify opportunities
  • Regularly review and analyze guest survey data, bringing a data driven mindset to innovation 
  • Dive deep to fully understand our business to identify the right customer problems
  • Facilitating ideation sessions; implementing design thinking principles to arrive at disruptive/ transformative ideas
  • Leading rapid innovation sprints, driving from idea to prototype in 5 days
  • Executing pilots with live users, leveraging the scientific method to test hypothesis and generate validated learnings
  • Responsible for keeping the work moving, in between Innovation Lab work sessions
  • Build businesses cases and present opportunities to senior leadership
  • Be a curious, creative, dynamic leader helping to drive innovation, transforming the Hawks & State Farm Arena into a model for other organizations to follow

     Professional Experience, Qualifications and Education 

  • A Bachelor’s degree, Master’s degree preferred
  • 5+ years of experience across multiple industries or experience in consulting/agencies
  • Possesses project management skills in order to keep project team on track, on time, and on budget
  • Experience with design thinking and facilitation
  • Basic or advanced coding skills with the ability to rapidly build a prototype using tools such as Balsamiq, Mockplus, Axure RP
  • A customer obsessed individual, that works vigorously to understand guest needs and develop products or businesses that meet those needs
  • A curious learning machine – a willingness to dive deep into new domains and the unknown. 
  • A bias for action, with the ability to work in ambiguous and changing environments with little direction or information
  • Able to manage failure and expectations, deriving learnings from every initiative 
  • Ability to collaborate with various departments and build strong relationships. Excellent communication skills with the ability to influence others to drive change
  • Must be able to work non-traditional hours, including evenings, weekends, and holidays


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