CRM Analyst

  NFL Franchise Football Club
  West Region
  Sports Services
  Posted/Updated: 05/23/19

Job Summary

Role Overview
  • Manage the KORE CRM solution for the NFL Team Football Club.
  • Primary responsibilities include optimizing the use of and safeguarding data integrity for the CRM solution in a cross-functional environment.
  • Ensure that the CRM successfully ties together data-driven processes between all departments and stake holders in the organization.
  • Must have a customer service disposition that will allow him or her to understand the needs of each individual group while still ensuring intra-department processes function efficiently and benefit the organization as a whole.

Duties and Responsibilities

  • Develop an understanding of the current  CRM implementation and maintenance strategy.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company.
  • Drive database growth and adoption by integrating with internal and external data systems to create a 360-degree view of the customer and sales generation process.
  • Work with existing data-driven communication strategies and provide recommendations geared towards lead generation, customer management, enhancing the fan experience, and retention.
  • Manage database lookup tables.
  • Design business analysis and customer status reporting within the system as well as templated dashboard reporting that can be circulated in Tableau. 
  • Work with other analysis resources in the organization to ensure effective utilization of CRM data.
  • Use strong written and verbal communication skills to document all processes and train end-users. 


  • Bachelor’s degree in Marketing, Business or related field.
  • 1-2 years of experience in CRM, database marketing, direct marketing and data insights.
  • Experience with KORE, Microsoft Dynamics, or Salesforce is strongly preferred.
  • Strong organizational, analytical, and technical skills. 
  • Ability to interview key stakeholders to learn more about every role involved in the process.
  • Have enough technical knowledge to be able to effectively communicate IT-related development requirements and issues.
  • Expert Microsoft Excel skills.
  • Strong knowledge of other MS Office tools.
  • Tableau experience is a plus.
  • Familiarity with SQL database management language is preferred but not required.
  • Marketing automation and surveying experience is a plus (Eloqua, Qualtrics).
  • Attention to detail, ability to work with deadlines.
  • Ability to coordinate across multiple departments. 

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