Public Relations & Communications Manager

This position has been filled - Job#: 453379571

  Professional Soccer Team
  West Region
  Administration/Management
  Posted/Updated: 05/24/19

Job Summary

Job Summary
  • Key driver of soccer information activities and a key member of the communications department.

Primary Responsibilities

  • Research, build relationships with and serve as point of contact for local and national media.
  • Collaborate with leadership to conceive, design and launch new digital features.
  • Develop and execute digital and social media strategies to increase engagement.
  • Provide editorial oversight for all digital and social media content, adhering to brand filters.
  • Create day-to-day and long-term editorial calendars, driving page views on and boosting engagement and click-thru traffic on social media platforms.
  • Collaborate with Marketing on effective e-mail strategies and to effectively use available data.
  • Incorporate website and social media analytics to provide insights into impact of produced content.
  • Work to develop strategic direction for digital properties.
  • Write/Publish content and ensure content is appropriately promoted across social media platforms as needed.
  • Create graphic design elements for e-newsletter, websites, social media & special events.
  • Use Adobe Creative Suite & Final Cut Pro to generate custom videos for use on social media, websites, highlight reels & special events.
  • Work with internal departments to create new opportunities to generate sales leads and data regarding potential new clients/customers.
  • Fulfill digital advertisement requirements for sponsors and in-house promotions online.
  • Build and maintain landing pages and forms.
  • Update the website with match recap, match highlights and relevant sponsorship elements after each match.
  • Respond to media requests for information and to facilitate media interviews.
  • Drive communications process including logistics for major club announcements.
  • Review and submit for approval all roster & transaction releases and serve as a communications liaison with Technical Staff.   
  • Build and foster collaborative relationships with Marketing, Fan Engagement, Digital and Social Media, Operations and Technical departments.
  • Day-to-day management of the public relations for community events and matches.
  • Manage game-day statistics and reporting.
  • Manage pre and post-game interview requests and scheduling.
  • Train and oversee development of Soccer Communications Intern.

Required Skills 

  • Strong organizational and project management skills.
  • Strong understanding of Facebook, Twitter, Instagram, Vine, Periscope, Snapchat, tumblr, reddit, Google+ and stays up to date with the latest trends.
  • Strong knowledge of and passion for Major League Soccer.
  • Confident and professional interpersonal, verbal and written communication skills.
  • Must have a positive approach and team building spirit.
  • Ability to work under deadlines and extended hours.
  • Ability to prioritize and manage multiple projects.
  • Previous knowledge and experience in sports business preferable.
  • Must have 4-year degree in related field.
  • Knowledge of Spanish language is preferred but not required.
  • Minimum of 1-3 years of experience in public relations/sports information & graphic design.
  • Excellent time management.
  • Willingness to travel and to work weekends and nights including all home soccer matches and team events.
  • Comfortable in a start-up environment and the ability to wear multiple hats when necessary to get the job done.
  • Proficient in Microsoft Office, Adobe Creative Suite, Adobe Production Suite and Final Cut Pro.


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