Marketing Coordinator

Job Summary

• Responsible for communication management and implementation to support client and brand goals. 

Responsibilities

• Work with product manager and planner to develop strategic communication calendars, plans, and other components to guide planning and execute marketing plans. 
• Uses market strategy insights to help provide best practices for campaigns and new targeting strategies.
• Manage marketing budgets and work with e-commerce manager to report weekly, monthly, and quarterly analysis and ROI for campaigns and events. 
• Coordinate, plan, and lead the execution of all events, pop-ups, and activations.
• Provide copy-writing for digital communication channels  
• Develop recommendations for future marketing programs based on financial results.
• Responsible for the content creation, implementation and management of social ideas and campaigns to drive sales.
• Monitor and engage the audience in an effort to convert leads to sales.
• Develop social influencer database of to help drive organic conversations.
• Coordinate, plan, and execute all events, pop-ups, and activations.
• Develop detailed project and deliverable timelines for each event.
• Oversee the development of all creative assets for events, including pre-event marketing and communications, in-event creative materials, and post-event communications and reporting. 
• Manage marketing and event budgets and provide weekly and post-event reporting and metrics. 
• Establish and maintain relationships with a preferred vendor list for event resources.

• Bachelor’s Degree 
• 4+ years’ experience in Marketing, Advertising, Events, or  related field .
• Considerable knowledge of marketing and communication principals, practices, and techniques.
• Excellent copy-writing and copy editing skills.
• Ability to use Excel to forecast and analyze campaign metrics is required.
• Marketing experience across various channels and multiple disciplines of marketing.
• Proficient in adapting to new technologies, including Salesforce Marketing Cloud.
• Excellent interpersonal, verbal and written communication skills.
• Ability to communicate effectively at all levels both internally and externally.
• Able to simultaneously manage a high level of detail across multiple projects.
• Able to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure.
• Able to work well within a team environment, offering assistance and support to team members whenever necessary.
• Ability to work Monday – Friday, standard office hours with flexibility for weekend events and travel.