Marketing Coordinator

Job Summary

• Bachelor’s degree from a four-year accredited college or university required. 
• Bachelor’s degree in Marketing or Sports Management preferred. 
• Working experience in sports management and/or event planning environment preferred.  

Skills Required

• Ability to support, develop and execute effective event marketing initiatives. 
• Proficiency in use of Internet for research purposes. 
• Proficiency in photo editing software required. 
• Effective verbal, written and interpersonal communications. 
• Strong organizational and time management skills.
• Ability to prioritize and manage multiple tasks in a high-energy environment. 
• Strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally. 
• Excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines. 
• Ability to maintain confidential and/or proprietary information. 
• Ability and internal drive to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities. 
• Proficiency in use of Microsoft Office software applications. 

Basic Function  

• Coordinate all marketing and creative aspects for events.

Job Function 

• Coordinate traditional marketing efforts across all event platforms as outlined by General Manager. 
• Coordinate brand and ticket sales communications, digital marketing, creative development to facilitate the overall sales effort. 
• Cultivate strong relationships with media partners.
• Negotiate media partnership/advertising spends and fulfill contractual media obligations. 
• Support all grassroots and activation efforts throughout the season to drive lead generation efforts, including game visits conventions, corporate sponsor events, NFL Team events and other events as requested by General Manager. 
• Develop marketing calendar and create/manage marketing budgets for  events. 
• Coordinate with Communications team on content creation and distribution for events. 
• Assist NFL Team Foundation personnel in production of all charity-related event elements. 
• Coordinate social media efforts for all Facebook and Twitter accounts.
• Collaborate with Events and Marketing Coordinator to support distribution of the College Football E-Newsletter on a weekly basis during season. 
• Create and distribute advertising to internal and external vendors. 
• Conduct research and analysis utilizing the Internet and trade publications. 
• Assist with inventory and organization of storage areas. 
• Assist in the execution of all events and support gameday operations as requested.
• Coordinate Bowl Week event support as requested. 
• Work with various vendors on a project-by-project basis.
• Perform various other duties as may be assigned from time to time General Manager, Marketing Director and other staff.
• Position requires routine face-to-face personal interaction with personnel. 
   

Travel Requirements

• Limited amount of local travel as required for event planning.