Manager of Digital Strategy

Job Summary

Duties for this position will include: Manage digital and social media efforts for University Athletics, including but not limited to:

•Implementing and overseeing digital/social media strategy with the goals of increasing following and fan engagement, driving revenue generation and impacting student-athlete recruitment.

•Working with media relations, marketing, creative services, ticketing and fundraising staffs to develop social media strategy and implement that strategy across all social media platforms.

•Developing a weekly content calendar and coordinating weekly content meetings involving all Athletics external relation departments.

•Communicating with coaching staffs and other departments to ideate social media content specific to their programs, while maintaining consistent brand messaging for all Athletics’ platforms.

•Serving as a liaison with Sports Properties to deploy sponsored social media initiatives that fit within the overall brand messaging of Athletics.

Minimum Qualifications

• Three years of experience in Athletics external relations areas (e.g. social media, media relations, marketing).

• Proficiency with multiple social media platforms, including but not limited to Twitter, Facebook, Instagram and Snapchat.

• A bachelor’s degree in journalism, communication, marketing or a related field.

• Working weekends and evenings as needed is required.

Desired Qualifications

• Collegiate Athletic experience managing social media content.

• NCAA Division I experience.

• Proficiency with Adobe Suite, including Photoshop and InDesign.

• Supervisory experience, including the ability to foster leadership and teamwork amongst others.

• Ability to build working relationships among diverse groups.

• Excellent organizational, problem-solving and communication skills.

• Strong attention to detail with the ability to set deadlines and meet those deadlines.

• Experience working with multiple sports programs.

• Previous experience with Athletic website providers