Assistant Director for Media Relations

  University (TN)
  Southeast Region
  Posted/Updated: 06/17/19

Job Summary

Job Overview

  • Coordinates and disseminates information concerning the University Athletics programs.
  • Communicates information to local and national media and other groups such as alumni, letter winners, faculty, students and fans.
  • Establishes relationships with local and national media in promoting University Athletics.
  • Helps to execute the Media Relations Department’s publicity strategy.
  • Primary responsibility is to serve as the primary media relations contact for multiple University athletic programs.
  • Serve as liaison between the athletic department and media, general public and university community.
  • Responsible for developing and executing a publicity strategy for their assigned sports.
  • Collaborate closely with local, regional and national media outlets—as well as University's VFL Films staff—to pitch and execute story ideas promoting teams and individual student-athletes and staff members.
  • Responsible for the coordination of media availabilities and press conferences for each of their sports.
  • Ensure accurate and up-to-date information on their assigned sports is available daily via Internet and social media platforms.
  • Manage media relations logistics associated with their teams' respective athletic events.
  • Travel with the team and execute their responsibilities at the competition site.
  • Mst be willing to work/travel on nights and weekends, and should be available to work home football games when the fall sports schedule allows.
  • Responsible for the production of a thorough and up-to-date "game notes" package that is used by broadcasters to prep for the event.
  • Assist colleagues at other sports' competition events when their availability allows.

Qualifications Education

  • Required Bachelor's degree preferably in journalism, communications, public relations or sports management.

Preferred Education

  • Master's degree preferably in journalism, communications, public relations or sports management.

Required Levelel/Type of Experience and/or Years of Experience

  • At least one year of previous experience in an NCAA Division I media relations/communications office, professional sports franchise, or comparable work environment.

Preferred Level/Type of Experience and/or Years of Experience

  • Preferable to have previous experience as a primary sport contact at the NCAA Division I or professional sports level.


  • Possess a demonstrated ability for strategic thinking and strong public relations sensibilities.
  • Possess strong writing and verbal communications skills.
  • In-depth, sport-specific knowledge to serve as an official scorer for Division I collegiate softball.
  • Certain technical knowledge is required, including demonstrated experience with Adobe InDesign, Microsoft Word, Adobe Photoshop, SIDEARM and The Automated Scorebook (Stat Crew) and Genius statistical software.
  • Broad working knowledge and familiarity with NCAA and Conference rules also is required.

Preferred Knowledge, Skills, and Abilities

  • Ability to create compelling and engaging, live social media content.
  • Advanced operational knowledge of PC and Apple computers.
  • Basic video-editing skills and basic HTML coding ability.

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