Digital Engagement Program Manager
Sports & Entertainment Company
West Region
Administration/Management
Posted/Updated: 07/11/19
West Region
Administration/Management
Posted/Updated: 07/11/19
Job Summary
Summary:
- The Digital Engagement Program Manager, under the direction of the Director, Digital, will focus on engaging and communicating with fans and customers of Sports & Entertainment across digital platforms.
Essential Duties and Responsibilities:
- Engage fans through social media channels, website and mobile app platforms as well as provide oversight and leadership on how additional owned platforms engage their fanbases.
- Design detailed digital campaigns that fuel conversation online and promote engagement across digital platforms.
- Listen to fan/customer sentiment through digital platforms and advanced analytical platforms to aide informed decision making.
- Lead influencer network and build social media campaigns that grow the audience of players, broadcasters, alumni and other influential personalities of Sports & Entertainment with the dual purpose of amplifying the conversation online.
- Build and deliver mobile app content around team performance, personality and fan engagement opportunities, including architecting an integrated mobile app communication and messaging strategy.
- Construct and copy edit informative content across other website platforms.
- 5-10% travel is required when necessary for road games
Qualifications:
- Bachelor’s degree (B.A.) in Marketing, Communications, or a related major and 5+ years related experience; or equivalent combination of education and experience.
- Experience managing social media channels within the sports or entertainment industries is preferred.
- Collaborative team player with the ability to build and maintain effective relationships across the company.
- Strong hockey knowledge and experience working around a sports team is a plus.
- Demonstrable working knowledge of the latest social media/online culture, jargon and technical features.
- Digital publishing/CMS experience and basic HTML knowledge.
- Proficiency with interactive technologies such as social media and mobile apps
- Proficiency with Adobe Creative Suite
- Exceptional written and verbal communication skills; must be able to present ideas and information clearly
- Strong attention to detail and outstanding organization skills
- Ability to review large amounts of online information and identify key data points or trends relevant to the SSE brands
- Ability to adjust and prioritize within a changing business environment
- It is imperative that you have the ability to work independently without supervision, be self-directed and demonstrate initiative.
- Exhibit good judgment and decision-making skills, as well as ability to manage your own time and implement your own schedule
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