Consumer Insights Marketing Manager

Job Summary

Essential Duties and Responsibilities:

• Assume project leadership for both quantitative and qualitative research projects for sport property client partners. 
• Conduct thorough analysis along with the Research Coordinator to uncover key strategic insights using sophisticated statistical tools to provide rigor and high degree of accuracy.
• Utilize results to create strategic and tactical recommendations for client partners.
• Lead the development of reports and presentation decks that tell a compelling story and that achieve maximum client buy-in and implementation of the recommendations.
• Stay on top of industry/category trends and develop cutting-edge industry studies that position as the market leader.
• Present at industry conferences and publish research in relevant industry publications and journals.
• Collaborate with senior management in the development of consumer insights and new offerings where appropriate.
• Facilitate internal ideation sessions as appropriate.

Performance Analytics

• Ensure department provides the most appropriate “Performance Analytics Reports” (PAR) to support data-driven decision making by Aspire’s Executive Committee, especially in terms of strategic and financial initiatives across the entire business.
• Provide oversight of the Performance Analytics Coordinator across all processes for collecting data, reporting, and creating dashboards to inform decision-making on a variety of subjects including ticketing, sales, client contracts, profitability, customer segmentation, prospect lead management and marketing strategies.
• Manage the process of researching and preparing statistical reports and consolidating information into cohesive, logical deliverables for decision-making.
• Review analytical and trend reports to be presented to stakeholders and C-Suite Leadership.
• Provide leadership and guide strategy to ensure tools necessary for the job are available.Marketing and Social Media
• Ensure department is developing and driving digital content to meet internal and external marketing and sales objectives for Aspire and our client partners.
• Oversee and provide leadership to Marketing Coordinator

Knowledge and Skills Required:

• A master’s degree is preferred. 
• Bachelor’s degree is required in Market Research, Statistics, Marketing, Psychology, Economics or related field.
• 2-3 years of experience in directing, motivating, leading and mentoring others.
• 3-5 years of experience in the Sports Industry.
• 3-5 years of experience as a market researcher or related position - ideally client-facing with extensive client partner interaction and presentation experience.
• Knowledge of market research processes with an ability to design research methodologies to solve complex business problems.
• Experience with questionnaire-building software.
• Strong knowledge of and experience with statistical analysis including both quantitative and qualitative data and experience with statistical tools such as SPSS, SAS, R, Python or similar capabilities.
• Knowledge of Relational Databases, SQL experience is a plus.
• Experience with Data Visualization tools, Tableau experience is a plus. 
• Excellent analytical and problem-solving capabilities.
• Expertise regarding data models, data mining, and segmentation techniques.
• Knowledge of effective marketing and social media practices.
• Exceptional communication and presentation skills.
• Excellent organizational skills with a meticulous attention to detail.
• Ability to learn quickly and work both independently and in teams.
• Ability to travel within the U.S. up to 25% of time.
• Microsoft Office (Word, Excel, PowerPoint, etc.) proficiency is critical.