Marketing Manager

  Soccer Team
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 08/12/19



Job Summary

 
DUTIES AND RESPONSIBILITIES:

  • In collaboration with the Marketing Director, will assist in the development of cross-functional, multi-channel marketing strategies designed to increase sales to our events and of our products

  • Responsible for the execution and recap of marketing and promotional plans for all concerts, shows, and games at BOA and H-E-B Park

  • Assist the Marketing Director in reviewing and approving requests from other department and establishing weekly priorities for the Marketing Department

  • Work cross-functionally to ensure efficient communication between the marketing department and its clients (all other departments) 

  • Assist the Marketing Director in the creation of departmental policies, procedures, forms, and checklists to standardize and streamline processes within the department

  • Oversee the day-to-day management functions of the marketing department, including but not limited to the timely task execution by each unit of the department (social media, creative design, video production, media and communications, community relations, sports marketing, live events marketing, project management) 

  • Oversee scheduling, staffing, and hours for the department

  • Assist in hiring, training and supervising part-time employee and/or interns as needed within the Marketing Department 

  • Responsible for all in-arena and in-stadium signage and advertising related to upcoming events including print banners and posters, still digital signage, video spots, web elements, and show-specific welcome graphics (print and digital)

  • Work with Marketing Assistant to ensure all weekly reports by each unit are submitted in a timely and accurate manner

  • Oversee patron satisfaction surveys and report analytics with the assistance of Marketing Assistant

  • Stay up to date with industry and market trends 

  • Responsible for all special projects as designated by the Marketing Director

 
QUALIFICATIONS & REQUIREMENTS:

  • Must have proven job reliability, dedication and commitment 

  • Must possess excellent computer skills, including Microsoft Office

  • Knowledge of and ability to apply basic marketing concepts (i.e, brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans

  • Must possess excellent organizational and time management skills

  • Must possess excellent oral and written communication skills 

  • Must possess the ability to drive multiple projects forward simultaneously Stay up to date with industry and market trends 

  • Must possess strong strategic and creative thinking skills, along with collaborative and solution-oriented problem-solving skills

  • Bachelor’s Degree in Marketing, Sports/Business Management, or a closely-related field preferred

  • Minimum of 2 years marketing experience, preferably in sport and/or entertainment marketing

  • Minimum of 2 years in a supervisory role

 


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