Senior Director of Promotions and Marketing

Job Summary

• Oversee and manage all aspects of the game production. 


• Ultimate responsibility for in-game presentation, including on-field promotions, public address reads and video board content.


• Create and execute strategic plans for all promotions, marketing, advertising and social media campaigns. 


• Develop a promotional and marketing plan for theme nights and giveaways. Recommend the overall promotional calendar and work with the Executive Team to finalize annual promotional calendars. Manage execution of all theme and promotional nights.

• Align the efforts of promotions, marketing, advertising, and social media initiatives to the overall goals of the organization.


• Supervise social media and website staff and approve all content on both social media platforms and the team website.


• Coordinate all activities of the team mascot; manage the image and performance of the mascot. Manage the process for scheduling mascot appearances.


• Proactively research trends, best practices, and emerging technologies to stay in the forefront of new media.


• Manage assigned group of employees by interviewing, hiring, and training; planning assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


• Other duties as assigned by the Vice President & Chief Revenue Officer and/or the CEO.

• Leadership - inspires and motivates others to perform well and accepts feedback from others. Maintains sound relationship building skills. Demonstrates ability to establish credibility and be decisive, while being able to recognize and support the organization’s preferences and priorities.


• Creative Thinking - demonstrates the ability to devise new ways to carry out tasks, solve problems and meet challenges, bringing a fresh, and sometimes unorthodox, perspective to the job by looking at something in a new way, or “thinking outside the box.” Creativity in this sense involves lateral thinking, or the ability to perceive patterns that are not obvious.


• Communication - speaks clearly and persuasively in both positive or negative situations, demonstrates well-developed interpersonal skills as well as written and verbal communication.


• Judgment - displays willingness to make decisions, exhibits sound and accurate judgment, and makes timely decisions.

• Analytical - synthesizes complex or diverse information and demonstrates strong analytical skills.

• Problem solving - identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.
• Organizational – demonstrates ability to keep work organized, correctly prioritize tasks, and focus on different projects without getting disoriented or lost, ultimately increasing productivity and efficiency.
• Planning - prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
• Time Management – uses time management skills to design employee work schedules and manage multiple tasks at once.
• Quality Management - looks for ways to improve and promote quality and demonstrates accuracy and thoroughness. Experience in department management with a proven track record of managing multiple operations with the same overall goal.
• Customer Service – identifies every customer as the most important party in every interaction and treats each customer with respect.

Education/Professional Experience

• Bachelor’s degree and/or graduate degree in Sports Administration, Business, Public Relations, Marketing or a related field preferred.


• At least three years of Minor League Baseball experience is necessary. Prior experience in marketing, in-game entertainment and promotions is strongly preferred. 


• Must possess a thorough knowledge of marketing, social media, sales, marketing, analytics and digital media, have sound administrative skills, and well-developed management skills.


• Proficient in computer operations including Excel, Word, mass email, social media and database applications.