Manager of Social Strategy

  Sports & Entertainment
  Posted/Updated: 11/08/19

Job Summary


  • Lead the digital team in optimizing social strategy and tracking content performance.
  • Create custom performance reports and share key insights to continually improve content development. 
  • Monitor industry standards and trends in organic and branded social media, share out best practices and evaluate emerging platforms.  
  • Collaborate with partnership team to develop and build new sponsorship inventory and branded content opportunities. 
  • Plan our content calendar and unique distribution strategy for all major social media platforms including, but not limited to, Facebook, Twitter, Instagram and YouTube.
  • Develop and lead full-time staff of community managers. 
  • Work with NBA social team to stay up to date on league initiatives. 
  • Create and post content during game days, tent pole events and assist community managers throughout the year as needed. 
  • Serve as a key member of the digital department leadership to guide the long-term communication strategy for our brands in alignment with our values.


  • Minimum of 5 years of experience in a related field. 
  • Minimum of 2 years management experience.  
  • Advanced knowledge of social media best practices, including content development and digital marketing. 
  • Extensive knowledge of Facebook Business Manager and other ad platforms. 
  • Experience leveraging analytics platforms to analyze, learn, inform and advise on decisions. 
  • Exceptional written and verbal communication skills. Must be able to present complex ideas and information clearly and simply. 
  • Collaborative team player, with a strong ability to develop relationships both internally and externally.  
  • Highly organized, detailed and proactive with strong project management and presentation skills. 
  • Bilingual (Spanish) a plus.


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