Manager of Social Strategy

Job Summary

Responsibilities-

• Lead the digital team in optimizing social strategy and tracking content performance.
• Create custom performance reports and share key insights to continually improve content development. 
• Monitor industry standards and trends in organic and branded social media, share out best practices and evaluate emerging platforms.  
• Collaborate with partnership team to develop and build new sponsorship inventory and branded content opportunities. 
• Plan our content calendar and unique distribution strategy for all major social media platforms including, but not limited to, Facebook, Twitter, Instagram and YouTube.
• Develop and lead full-time staff of community managers. 
• Work with NBA social team to stay up to date on league initiatives. 
• Create and post content during game days, tent pole events and assist community managers throughout the year as needed. 
• Serve as a key member of the digital department leadership to guide the long-term communication strategy for our brands in alignment with our values.

Qualifications- 

• Minimum of 5 years of experience in a related field. 
• Minimum of 2 years management experience.  
• Advanced knowledge of social media best practices, including content development and digital marketing. 
• Extensive knowledge of Facebook Business Manager and other ad platforms. 
• Experience leveraging analytics platforms to analyze, learn, inform and advise on decisions. 
• Exceptional written and verbal communication skills. Must be able to present complex ideas and information clearly and simply. 
• Collaborative team player, with a strong ability to develop relationships both internally and externally.  
• Highly organized, detailed and proactive with strong project management and presentation skills. 
• Bilingual (Spanish) a plus.