Marketing Assistant

  NHL Franchise
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 11/20/19

Job Summary

 
Key Responsibilities: 

  • Assist in the implementation of marketing campaigns for the NHL Team, College Hockey and special events

  • Work with Marketing Account Manager and media partners to develop and execute media promotions, fulfilling tickets and prizing for on-air contests

  • Track media value of trades and promotions and assist with campaign recaps

  • Serve as the primary contact for all remote broadcasts and promotional appearances by radio stations.

  • Write and traffic promotional drop-ins for TV and radio broadcasts

  • Coordinate media drops and publicity efforts for the giveaways and promotional nights

  • Assist Marketing Account Manager with creative request process including, but not limited to, organizing job requests and building Trello boards (Online creative job review and trafficking system)

  • Manage inventory and trafficking for internal signage including but not limited to Little Caesars Arena, Comerica Park, Motor City Casino & Hotel, and Fox Theatre.

  • Negotiate and execute trades for College Hockey and ancillary events

  • Provide on-site support for game days and special events as needed

  • Maintain media invoice binders, submit purchase requisitions, and assist with additional administrative duties 

     
Supplemental Job Functions:
  • Performs other duties as assigned 
 
Minimum Knowledge, Skills and Abilities:

  • Bachelor degree in Marketing, Communications, Business Administration, Advertising or related discipline. Equivalent work experience may be considered in lieu of formal education.

  • Minimum of two (2) years’ experience in marketing, advertising, public relations or media promotions


  • Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work 

  • Possess the highest integrity and ethical standards

  • Understanding of marketing, advertising and public relations principles and the ability to think creatively 

  • Highly developed verbal, written and presentation skills

  • Experience with Microsoft Office applications (Especially Excel)

  • Strong organizational skills

 
Preferred Knowledge, skills and abilities:
  • Experience working in the sports and entertainment industry

Working Conditions:

  • Irregular and extended hours including nights, weekends, and holidays

  • Exposure to moderate - high noise level

  • Work environment temperature fluctuations

  • Ability to lift up to 25 lbs.

  • Frequent visual/auditory attention

 


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