Email Marketing Coordinator

Job Summary

Responsibilities Include:

•  Own digital marketing campaign processes: gather requirements, request for creative elements, design audience segments, create marketing automation workflows, deliver communications, and report on results, all while identifying and recommending optimization opportunities.
• Work with key stakeholders across the organization including marketing, ticket sales, corporate partnerships, premium and partnerships sales and service, season ticket membership services, and retail to manage their email campaigns.
• Participate in the growth, administration, and segmentation of the sales and marketing database of the team and the Arena, including ensuring compliance with data protection requirements (i.e. CAN-SPAM, GDPR, and CCPA).
• Create and edit emails, web pages, and other digital assets with Adobe Dreamweaver (i.e. HTML and CSS) and Photoshop.
• Work with agency and internal creative to develop creative components.
• Ongoing development of technical and design skills pertaining to the creation and execution of email and digital marketing campaigns.
• Create reports for measuring email campaign performance.
• Perform other duties as assigned or apparent.

Qualifications include:

• Bachelor’s degree in Business, Marketing, Communications or related experience in field or three (3) years of email marketing experience.
• 1-2 years of direct experience with marketing automation platforms.
• Demonstrable experience with the following platforms: Adobe Campaign Standard, Adobe Dreamweaver, Adobe Photoshop, Microsoft Office, Movable Ink, and SurveyGizmo.