Director of Insights and Ticket Operations

Job Summary

• Lead the input and integrity of ticketing data into CRM, as well as leading sales flow efficiency


• Using available data, develop game by game predictive models to forecast ticket and revenue outcomes


• Build lead scoring and predictive retention modeling processes to improve sales rep efficiency


• Working with senior leadership, build annual ticket revenue reporting models


• Implement email marketing strategy provided through Senior Vice President


• Lead all aspects of ticket operations department including the box office and day of game ticket operations


• Become competent with ticket system; work with department to build game schedule on system, build ticket accounts, prepare reports, and handle cash payments and reconcile cash and credit card sales


• You will work in conjunction with Sales, Sponsorship, Community Relations, Basketball Operations, and Media Relations departments for all internal ticket allotment and allocation


• Develop and maintain files and reports on each event that consists of ticket sales, group sales, comp tickets and overall event audits


• Will develop a ticket operations business plan


• Prepare routine ticketing reports (i.e., walk up ticket sales, drop count reports, turnstile reports, group sales reports, season ticket reports, WNBA post game reports, etc.)


• Lead Salesforce CRM system, email campaigns, database growth and work with ticket sales and sponsorship on tracking sells, how to engage our clients/fans and finding opportunities to drive revenue


• Build coordinate and own the department budget


• Interact and provide customers with answers to questions and resolve ticketing issues


• Train, orient, run and lead box office game day staff and interns on how to service ticket accounts along with providing outstanding customer service to all fans


• Act as liaison with ticket vendors to keep them accurately informed about events, ticket sales and ticket operations


• Develop relationships with ticket printing companies

• Bachelor’s degree in finance economics, math, statistics or similar quantitative field


• 3 - 5 years of business strategy & analytics experience required


• Excellent social and interpersonal skills


• Ability to build, implement and run business processes


• Strong computer proficiency including experience with excel and other database management systems


• Extensive experience with AXS Ticketing System