Director, Brand Strategy

Job Summary

1. You will provide first-class customer service and value for our fans.


2. You will champion a double-bottom line that engages, unifies and gives back to the community we serve.


3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.


4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.


5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.


6. You will innovate. We are nimble and first to market. We are not averse to risk.


7. You will have fun. We are in the business of happiness.

• The Director, Brand Strategy will grow the fanbase through a brand centered lens by acting as the lead across internal departments responsible for implementing and managing all branding elements of the NBA Team, including: experiential marketing, creating best in class storytelling platforms, working closely with all Marketing and Communication efforts on building the brand including developing sponsorable opportunities and being a central conduit for all branded content. ​

• Create strategy to successfully grow the brand in the DMV area and beyond through consistent, effective messaging and unified and engaging fan experience that deliver and drives the brand narrative. ​


• Grow the brand through innovative experiences and activations that are authentic to multiple audiences including targeting new audiences that will position our brand as culturally relevant. ​


• Develop experiential Marketing opportunities including events and initiatives that drive revenue, create unique opportunities for sponsors to partner with, grow fan base, and influence youth. 


• Assist with the creation of integrated message and helping to communicate brand Positioning. ​


• Help build the brand through consistency in all internal and external communications and assets. 


• Track content for Digital, Marketing, CR, Game Pres and Productions with continuity through all mediums according to brand guidelines​


• Collaboratively drive concept, innovation, and activation development holistically including ideation, insight definition, consumer/fan research development, and ultimately see ideas through final execution. ​


• Ensure regular competitive, category and industry mapping to keep team on the forefront of the business landscape and to drive better marketing and experience innovation.​


• Monitor analytics to track and recap each campaign focusing on engagement, reach, and conversion data. 


• Evaluate and curate activations that pull consumers in and compel them to join the brand storytelling – from traditional events to experiential marketing.​


• Lead and support the branded content and social influencer positions. 


• Other duties as assigned. 

• Bachelor’s degree.


• 7+ years of experience in Branding; Experiential Marketing. 


• Experience leading a team. 


• Excellent writing, communication and proof reading skills; outstanding attention to detail.


• Knowledgeable about the latest technology and social media trends and tools. 


• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign and After Effects) Content Management Systems. 


• Ability to work independently and in a team environment. 


• Organized, thorough and detail driven. 


• Strong work ethic and ability to complete projects under deadlines.


• Excellent time management and interpersonal skills.


• Strong knowledge of MS Office, including Word, Outlook, PowerPoint and Excel.


• Flexibility to work evenings, weekends, and holidays as needed.