Digital Marketing Project Manager

  Golf Organization
  Central Region
  Administration/Management
  Posted/Updated: 01/17/20

Job Summary

Oversee the strategy, development and execution of digital marketing campaigns and resources in the support of key organizational initiatives.

Responsibilities:

  • Leverage a deep experience with digital marketing campaign management and analytics to drive successful integrated multi-channel campaigns.
  • Plan and execute all digital marketing strategies and initiatives, including SEM, paid social media, email, search and display advertising campaigns.
  • Develop a clean, consistent process for activating marketing strategies on digital channels for association stakeholders.
  • Analyze cross-channel campaign performance to mine performance insights and drive future campaign testing.
  • Identify new digital marketing trends to execute new tests to drive engagement, conversion rates, and revenue.

 

Must have knowledge and a strong understanding of current marketing tools and strategies. Knowledge of current and future consumer data protection acts. Knowledge of current and future consumer data protection acts. Knowledge of website analytics tools (Google Analytics or Adobe Marketing Cloud). Detail oriented and curious, with the ability to test broken processes, diagnose, and fix. Ability to lead integrated digital marketing campaigns from concept to execution. Working knowledge of HTML, CSS, JavaScript, and image editing software is preferred. Knowledge of GSuite.

 

 



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