Director of Brand Experience

Job Summary

• Provide day-to-day leadership of the creative team to ensure the brand is executed with consistency across all platforms and in all situations


• Drive the overall consistency of the look and feel for the entire organization on all marketing channels including print, video, social and game presentation


• Responsible for the development of cutting-edge creative that is focused on building the brand and maximizing all revenue streams


• Manage oversight and engagement of agency relationships

• Direct the approval process of all brand and campaign assets for corporate partner use


• Plan and execute strategies that are revenue focused, aimed at achieving projected goals across Ticketing, Partnerships, Retail and other business units.


• Partner with the Business Intelligence team to develop and refine data driven strategies to grow the brand and leverage the entire Family group assets


• Serve as a thought leader, storyteller and spokesperson to bring corporate positioning to life


• Work closely with all teams to ensure superior customer service and to support overall company strategy


• Oversee the Diversity, Inclusion and Belonging initiatives for the organization

• Bachelor’s degree in marketing or related field


• 7+ years’ proven marketing/advertising experience; sports, entertainment, or lifestyle brand marketing experience preferred


• Demonstrated experience leading teams and agency partners


• Strong understanding of marketing principles and tools


• Excellent strategic thinking capabilities


• Effective oral and written communication skills


• Ability to work collaboratively in a flat organizational hierarchy with no ego attached


• A self-starter and team player who exhibits strong work ethic, reliability, and dependability


• Ability to adapt and adjust to changing needs of the business while maintaining a positive attitude


• Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment.


• Must be detail-oriented and must be able to multi-task while managing time successfully.