Partnership Activation Executive

Job Summary

Reasonable accommodations may be made to enable individuals to perform these essential functions:

• Day-to-day management, activation and development of assigned NBA Team, Gaming corporate partnership accounts.
• Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective and measurable sponsorship platforms.
• Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives.
• Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO using tools such as GumGum, YouGov, independent internal studies, etc.
• Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner activation summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc.
• Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc.
• Responsible for directly contributing to overall department revenue goals through current sponsor partnership renewals and upsell opportunities.
• Partner with Corporate Sales Managers to collaborate on new sponsor partnership opportunities.
• Attend and participate in weekly departmental, activation team, and game-related marketing meetings.
• Manage both internal and external partner expectations on processes, timelines, approvals, and deadlines.

Proficiencies or equivalent experiences:

• Strong written and verbal communication skills required.
• Computer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is required.
• Demonstrated ability to be strategic, creative and solution-oriented.
• Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business.
• Ability to work collaboratively with a group of highly motivated individuals, and also be an independent thinker.
• Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style accordingly to the audience.
• Availability and willingness to work extended hours, including nights and weekends and be on-call as necessary.