Athletic Marketing Internship

  University (TN)
  Southeast Region
  Sports Internship
  Posted/Updated: 02/28/20

Job Summary

Our goal is to ensure not only Volunteer fans but fans wearing all colors leave our sporting events with an experience they would describe as hospitable, warm and LOUD!

Responsibilities for the internship positions include:

1. Serve as primary contact for assigned sports and secondary contact for additional sports.

2. Assist with the production and implementation of a memorable game day experience. Facilitate elements of event promotion, including production, scripting, audio, video, promotions, entertainment and presentations.

3. Manage and assist with the development and execution of the marketing plan for the Student Rewards program and all details involved with the program. Recruitment of new members and increased participation of members is a focus.

4. Drive student attendance for all 16 sports. With a concentrated focus on season-long attendance of Football (paid attendance) and Men’s/Women’s Basketball (ticketed, but free).

5. Assist with ticket sales strategies and ideas to generate revenue.

6. Design collateral, fan engagement pieces, giveaways, e-mail marketing, digital advertisements, fan messaging and video-board graphics. In addition, assist in teaching design platforms to student workers.

7 .Create content and assist with management of social media accounts. With a focus of engaging with current followers, and growing follower base.

8. Coordinate and supervise student workers in office setting and during events.

Required qualifications include: Wanting to leave the internship better than you started. Bachelor's degree in Marketing or related field. Masters in Sports Administration or related field preferred.

 



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