Manager, Product Licensing

  Sports Marketing/Sales Company
  Southeast Region
  Posted/Updated: 03/10/20

Job Summary

Reporting to the Senior Director, Global Licensing, the Manager, Global Licensing will be responsible for driving the licensing revenue globally across key categories.  The Manager position requires demonstrated knowledge of the Consumer Products business, brand management/development, consumer marketing, licensing and/or retail product marketing. 
  • Develop strategies for market growth through new channels of distribution/retail, new product segments and new markets

  • Work to gain a comprehensive understanding of the target clients/prospects

  • Ensure deal terms are negotiated to the best of your ability while creating a win-win long term partnership

  • Prepare contractual agreements for licensees in accordance with company policy

  • Where applicable, work with regional sponsorship teams to ensure incremental revenue opportunities are assessed and captured

  • Develop and execute licensing and retail marketing support programs in conjunction with our business partners and work with Partnership Services to ensure licensees sponsorship programs are activated on

  • Assist Sr. Director in managing financial P&L and budgets

  • Assist Sr. Director in developing and providing sales support materials to licensees and agents

  • Assist Sr. Director in working with internal business units to ensure core brand principles and attributes are inherent in licensing programs, and to leverage assets and expertise within the company to deliver integrated marketing/promotional programs in assigned territories


  • 2-3 years of experience of the Consumer Products business, brand management/development, consumer marketing, licensing and/or retail product marketing sales with a Sports Property background strongly preferred. International experience a plus

  • Demonstrated experience in developing successful client relationships from lead generation through closing)

  • Strong understanding of customer and market dynamics and requirements.

  • Experience and knowledge of licensing, product development and retail distribution particularly in sporting goods, drugstore, food, specialty and mass channels

  • Experience in negotiating licensing relationships

  • Ability to build and sustain trust-based, value-added relationships internally and externally



  • Excellent communication and presentation skills

  • Strategic planner and ability to think quickly

  • Ability to see big picture while focusing on licensing details

  • Lead, engage and drive client discussions

  • Highly organized with strong follow-through

  • Multi-task oriented and self-starter


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