Manager of Paid Media & Advertising

Job Summary

• Collaborate with departmental leadership to plan annual media mix and budget based on club marketing objectives


• Proactively engage creative services and content team to develop high-impact and best-in-class advertising assets, inclusive of out-of-home, print, paid social and digital display, among others


• Build and maintain relationships with local advertising vendors to maximize media buys, traffic creative to meet competing deadlines, and capitalize on new advertising opportunities 


• Collaborate with Club’s Business Intelligence unit to leverage existing data insights to inform media mix, placement and messaging 


• Construct, monitor and optimize paid social media campaigns, deploying and testing multiple sets of creative and copy for various ticket products


• Develop ad copy that aligns with the overall Club voice and is specific to the intended audience


• Efficiently traffic, place and monitor campaign pixels across pertinent marketing channels, social media platforms and Ticketmaster event pages, ensuring near-real-time insight into conversion rates and revenue generation 


• Analyze campaign performance and provide intelligible insights to senior leadership with the purpose of informing future digital marketing strategies


• Contribute to the future growth of Club’s Business Intelligence initiatives, including the development of unique fan profiles and the integration of paid social media in cross-channel fan journeys


• Strategically support paid promotion of original and branded social media content


• Serve as a club liaison to MLS Digital and Data Infrastructure units as well as external agency partners where applicable 

• 4+ years of work experience in a consumer-driven marketing environment or digital marketing agency role


• Sports experience preferred but not required


• Demonstrated experience deploying campaigns with key software and marketing platforms, including: SalesForce Marketing Cloud, Facebook Business Manager (+ Instagram), Twitter Ad Studio and CRM platform


• Experience running multi-channel paid campaigns including TV, radio, print, OOH, etc. 


• Experience monitoring marketing campaigns via Google Analytics a plus


• Effective self-starter and excellent communicator with ability to contribute to short- and long-term strategy-setting in the relevant verticals


• Remains abreast of marketing industry trends, tools and opportunities  


• Understanding of Major League Soccer and international soccer preferred


• Bachelors degree