Manager, Database Marketing & Analytics
Sports Sales Company
Northeast Region
Administration/Management
Posted/Updated: 04/21/20
Northeast Region
Administration/Management
Posted/Updated: 04/21/20
Job Summary
Essential Duties & Responsibilities
Database Marketing :
- Maintain and administer email communications with Rutgers Fanbase including content creation, segmentation, scheduling and tracking engagement.
- Manage marketing automation campaigns and digital advertising.
- Assist in lead generation initiatives to directly support the sales team efforts through Salesforce CRM, Outreach.io and Marketing Automations through live and sales events.
- Create, distribute and analyze fan survey data.
- Provide weekly reports on conversion metrics and direct ROI.
- Develops strategy for revenue growth by utilizing available data; enhances data, grows and segments database.
- Other duties as assigned.
Systems Integration:
- Responsible for the administration of the Adobe Marketing, Salesforce CRM and marketing automations via Paciolan.
- Support our sales team in advancing the integration of CRM, develop and manage lead generation tools and develop strategy for revenue growth leveraging data.
- Analytics:Create reporting and analytics metric to support decision-making, especially as it relates to ticketing and lead list analysis.
Education and Experience:
- Bachelor Degree (required)
- Graduate Degree in Business with emphasis in Marketing (preferred)
- Minimum, 2 years Sport Marketing/ Sales or Database/ CRM experience
- Knowledge of database and digital marketing strategies support technology
- Experience with Adobe Campaign platform (preferred)
- Experience with Salesforce CRM system (preferred)
- Advanced organization and time management and project management skills
- Experience leading people employed indirectly through vendor or consulting relationships.
- Computer proficient (Microsoft Word, Excel, Outlook) and detail oriented
- Excellent communication, presentation and listening skills
- Professional image and demeanor
- Ability to work well with others and comfortable taking initiative
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