Manager, Database Marketing & Analytics

Job Summary

 Essential Duties & Responsibilities

Database Marketing :

• Maintain and administer email communications with Rutgers Fanbase including content creation, segmentation, scheduling and tracking engagement.    
• Manage marketing automation campaigns and digital advertising. 
• Assist in lead generation initiatives to directly support the sales team efforts through Salesforce CRM, Outreach.io and Marketing Automations through live and sales events. 
• Create, distribute and analyze fan survey data.   
• Provide weekly reports on conversion metrics and direct ROI.
• Develops strategy for revenue growth by utilizing available data; enhances data, grows and segments database. 
• Other duties as assigned. 

 Systems Integration:

• Responsible for the administration of the Adobe Marketing, Salesforce CRM and marketing automations via Paciolan. 
• Support our sales team in advancing the integration of CRM, develop and manage lead generation tools and develop strategy for revenue growth leveraging data. 
• Analytics:Create reporting and analytics metric to support decision-making, especially as it relates to ticketing and lead list analysis.  

Education and Experience:

• Bachelor Degree (required) 
• Graduate Degree in Business with emphasis in Marketing (preferred) 
• Minimum, 2 years Sport Marketing/ Sales or Database/ CRM experience 
• Knowledge of database and digital marketing strategies support technology 
• Experience with Adobe Campaign platform (preferred) 
• Experience with Salesforce CRM system (preferred) 
• Advanced organization and time management and project management skills 
• Experience leading people employed indirectly through vendor or consulting relationships. 
• Computer proficient (Microsoft Word, Excel, Outlook) and detail oriented 
• Excellent communication, presentation and listening skills 
• Professional image and demeanor 
• Ability to work well with others and comfortable taking initiative