Director of Communications & Publicity

  Soccer Organizations
  Posted/Updated: 05/13/20

Job Summary

The position requires the following skills and management capabilities;

  • Ability to produce written content for multiple websites.

  • Ability to act as a sports information/event results specialist and create the necessary articles, statistics recaps, and web content accordingly. Conducting Media Operations responsibilities including producing game notes, game photos, player headshots, stats monitoring, line-ups, etc. 

  • Ability to produce written content for stories pitched to local, regional, and national media outlets promoting the Team and Club accomplishments and community engagement activities. 

  • Experience to plan, budget, conduct, and execute press conferences and high-profile publicity events.

  • Ability to thoroughly plan and execute, on-time, fan, and member e-newsletters.

  • Ability to plan and execute on-site activities of media members, photographers, and videographers attending our events.

  • Ability to learn, plan, manage, and execute new media partnerships to help the Team and Club grow its reach, frequency, awareness, and financial business.

  • Ability to understand the brand(s) vision, mission and values, the associated traits & attributes and how to consistently present the brand(s) in the written executions.

  • Ability to effectively write a wide breadth of tactical executions: including ad copy, press releases, training manuals, program overviews, website content, etc.

  • Coordinating & executing media relations including player appearances, coach interviews, press conferences, gameday press operations, etc. 

  • Ability to plan press events with great detail and execute those events in a high quality, professional manner. 

  • Ability to pitch sports, human interest, and business stories to press members and secure strong turnouts and coverage of our newsworthy events and releases.

  • Ability to work collaboratively, effectively manage assigned employees, and to take direction and execute accordingly.

  • Supply local television and sports radio outlets with content to run on their broadcasts.

  • Manage and Team and Club owned media shows with planning contents, guests, etc. and ensuring the execution of the shows is done with exceptional professionalism.

Administrative Duties

  • Keep an on-going email content calendar that includes at a minimum the campaigns for ticket sales initiatives, sponsorship obligations, merchandise sales, and t.v. broadcasting tune-in.

  • Provide email content calendar for weekly Sales & Marketing Meetings for participants to review and provide input and to keep everyone informed.

  • Copy or screenshot all sponsorship elements you and your department execute and place an electronic copy in the Google Share drive location Sponsorship/Execution Docs/Recaps/Proof of Performance, as they are executed.

  • Produce assigned game day materials such as Line-Up Cards, schedule and any other things as assigned.

  • Ensure all areas of responsibility and appropriate are updated on event Runs Of Show documents as early as possible and at least 2 weeks in advance of the games.

  • Manage company websites effectively and timely.

  • Manage assigned budgets responsibly.

Required Traits

  • Self-motivated

  • Strong work ethic

  • Flexibility and adaptability to an ever-evolving business

  • Excellent external and internal customer service attitude

  • Organized & ability to properly prioritize

  • Energetic, enthusiastic and positive disposition

  • Unwavering integrity

Minimum Work Hours Requirement

  • Monday through Friday approximately 8AM to 5PM

  • Game days, tourneys and special event hours vary

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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