Director, Marketing and Community Relations

  Sports & Entertainment LLC
  West Region
  Posted/Updated: 05/14/20

Job Summary

Primary Responsibilities:

  • Develop, facilitate, execute, analyze and adapt annual marketing plans for the AHL club to accomplish strategic brand objectives.

  • Oversee, plan and manage all club community relations programs working closely with AHL Communications and Content team on promotion and execution

  • Work closely with AHL hockey operations staff on arranging player community appearances

  • Conceptualize, manage and execute game day marketing activations and in-season grassroots community programs

  • Lead youth hockey and community outreach strategy

  • Liaise with VGK Foundation Team and VGK Community Relations Team on collaboration, cross-promotion and amplification

  • Oversee and implement traditional advertising campaigns, some of which are through a third-party media buyer; along with creating and managing digital marketing campaigns

  •  Track effectiveness of tactical executions modify strategies and optimize campaigns. Continuously look for innovative marketing opportunities which support the strategic goals of each of the franchises 

  • Develop and manage the club marketing budget, including monitoring expenses on a monthly basis for accuracy and effectiveness, completing timely reports to leadership and taking prompt and corrective action when required

  • Develop and maintain professional relationships with internal departments and external stakeholders which enhance mutual understanding and respect in order to achieve strategic marketing goals

  • Other duties as assigned

Key Competencies and Experience:

  • Bachelor’s Degree and 3-5 years of experience in related field

  • 3-5 years of marketing experience, preferably in a sports environment

  • A familiarity and strong understanding of hockey preferred

  • Previous experience developing community outreach and grassroots marketing programs

  • Proficient in Microsoft Office, Excel, Word, Power Point, Adobe Photoshop and other computer skills required

  • Excellent analytical skills, combined with a creative brand positioning background

  • Ability to prioritize multiple tasks and problem solve

  • Ability to lift 30lbs

  • Innovative and creative idea generator

  • Ability to multi-task, manage multiple projects at once and thrive in a fast-paced, intense work environment

  • Embracing the VGK and AHL Team culture and no-ego approach


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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